Arts and education fundraising
This is a collection of creative approaches to fundraising in arts and education. Keep reading to discover how fundraisers have carefully crafted successful appeals and campaigns for organisations both small and large. There is plenty here to inspire you.
Ben Franklin touring education and fundraising shows
by SOFII
This creative example of fundraising educational entertainment seems to SOFII to be very flexible and potentially easy to copy.
Read moreDeerfield Academy: Bruce Barton’s fundraising letters from the 1940s, letters 1 and 2
by SOFII
Written between 1944 and 1960, the 22 letters in this series reputedly raised over US$2 million. Serious direct mail copywriters will study these letters carefully and will profit accordingly.
Read moreUniversity fundraising: how to reach younger alumni cost effectively
by Adrian Salmon
Thanks to Adrian Salmon and Leeds University, we’re able to bring you the first (but hopefully not the last) alumni fundraising exhibit. You can read about the strategy, see the adverts themselves and get a full break-down of their commendable results.
Read moreHannah’s innovative direct mail appeal
by SOFII
Is real talent something you are born with, or can create, if you work at it really hard and smart? At best, we feel, it's a bit of both.
Read moreSteel Yard: ‘fund a day’ appeal
by SOFII
Every now and then we see great fundraising ideas that can be easily adapted and adopted by other nonprofit organisations, particularly smaller ones. This example is particularly useful as it shows a small organisation raising money imaginatively to cover its general running costs.
Read moreLos Angeles County Museum of Art: capital campaign
by SOFII
How direct mail and the phone together can secure massive support from lower dollar donors. By following the approach described here, nonprofit organisations that find it difficult to reach very wealthy donors can supplement their capital campaign.
Read more
