Arts and education fundraising
This is a collection of creative approaches to fundraising in arts and education. Keep reading to discover how fundraisers have carefully crafted successful appeals and campaigns for organisations both small and large. There is plenty here to inspire you.
Emory University’s Blue Pig Campaign
by SOFII
Emory University started the Blue Pig Campaign to encourage its undergraduate students to give to the university and foster good links for alumni fundraising by using a Facebook account and Twitter profile.
Read moreCamp Rising Sun: the impact of an infographic
by SOFII
This infographic is visually appealing, uses technology available to organisations of all sizes and demonstrates the key fundamentals of fundraising – make a compelling case for support and demonstrate to your donors the impact of their gifts.
Read moreUniversity of Leeds: The calendar appeal
by SOFII
This excellent mail appeal was a success thanks to a very smart theme where alumni shared their experiences and memories of their time at the University of Leeds. To check out the calendar and full creative, click read more.
Read moreUniversity of Leeds: direct mail cash appeal to alumni
by SOFII
The direct mail appeal that raised more in 12 weeks than the University had raised in their previous eight years of sending mail appeals.
Read moreUniversity of Leeds: the memories appeal
by SOFII
This multi-channel ‘prospecting’ campaign from the University of Leeds enabled them to reach former students who had drifted away from their former university and exceeded its target by 56 per cent.
Read moreUniversity College London: the ‘paper head’ Christmas appeal
by Aline Reed
It’s not surprising that University College London’s brief to bring philosopher and jurist Jeremy Bentham back to life to raise funds caused Aline Reed to, in her words, ‘frown, ask “you want me to do what” and generally feel rather puzzled for a number of days. But after undertaking some research she and Mark Phillips came up with the idea of a ‘ransom in reverse’. Intrigued? This exhibit reveals the fantastic results.
Read moreThe École Centrale Paris (Central School of Paris): alumni online challenge
by SOFII
This online promotion raised double the amount of previous offline activities.
Read moreThe German Leprosy Relief Association: ‘Different Strokes’, the art show with a difference
by SOFII
Different strokes – an art show with a cause – organised by the German Leprosy Relief Associaiton in India created a world of opportunity for disabled, or rather differently-able, adults and children artists by giving them the opportunity to show – and sell – their work alongside that of professionals.
Read moreThe Art Fund: Battle to save the Staffordshire Hoard
by SOFII
This emergency appeal captivated the imagination of the public and was so successful that it even closed a few weeks early. This will be a useful read for all fundraisers.
Read moreHarvard University: 17th century major gift fundraising
by SOFII
The examples in this exhibit are almost 400 years old, yet it would seem that we are still making the same mistakes today when it comes to major gift fundraising.
Read moreCulver Academies: ‘By Example’ alumni fundraising campaign
by SOFII
It’s not often SOFII gets to showcase an alumni fundraising campaign and this one is an absolute cracker. This campaign managed to exceed their (already ambitious) target, not once but twice and raise US$376 million.
Read moreUniversity of Oxford: legacy brochure
by SOFII
The dream inspires. A classic legacy promotion brochure with multiple enclosures shows you how it’s done. By providing an inspiring vision in the main document as well as individualised content in the template insert, this brochure has the ability to be as broad or as narrow as required.
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