Brilliant use of video
In this section, you will find some excellent examples of videos that have not only helped to raise funds but also awareness. Watch and feel inspired.
Oxfam UK: the £2.00 a month proposition to new donors
by SOFII
Oxfam’s first foray into television advertising was a disaster and they very nearly ditched the whole thing. But a chance remark turned disaster into a monumental success and added a new dimension to recruiting new donors.
Read moreThe Girl Effect: starting conversations for change
by SOFII
The Girl Effect organisation has admirably mastered the art of creating short and powerful videos that inspire and move both old and new supporters.
Read moreSufia’s story
by Jeff Brooks
It’s not often that an ad from a nonprofit pleases Jeff Brooks, but Oxfam GB’s story of Sufia has managed to do just that. You can see this triumph here.
Read moreI like to MO-ve it funny dance, Movember testicular cancer awareness
by SOFII
Latest addition to our favourite ads feature is from the Everyman campaign. It’s fun, clever and grabs attention to a serious, sensitive subject.
Read moreCinema stunt by Carlsberg
by SOFII
We don’t want to encourage bad behaviour but this ad is funny and in a simple way shows how we shouldn’t be too ready to jump to conclusions. Is there a lesson for fundraisers here too?
Read moreMy favourite TV ads
by Frances Hurst
Frances Hurst, co-founder of Birdsong Charity Consulting, has chosen her top adverts…all from the 1980’s.
Read moreMy top 10 TV ads.
by Elly Woolston
In this showcase, you will find adverts that have inspired, amused and engaged the public… which is something we should all be doing to our donors on a regular basis. Take a look and see what fundraising lessons you could learn.
Read moreKen Burnett’s two great stories.
by Ken Burnett
Here are two grainy, shaky but very inspiring stories; Gabriella’s new feet and The worst tourist in the world.
Read moreThe Dogs Trust: sponsor a dog scheme, television commercials
by SOFII
These television commercials are really part of the Dogs Trust sponsor a dog exhibit but they show such good use of DRTV they are worth an additional airing here. Unusually for nonprofit DRTV in the United Kingdom these ads made a profit from their first showing. Quite exceptionally, the early ads achieved a return on investment of five to one.
Read moreProstate Cancer Research Fund: fundraising from beyond the grave
by SOFII
How often does a fundraising campaign bring a star back from the dead to front a campaign for the disease that killed him? This is innovative fundraising, no doubt.
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