Corporate social engagement
Fundraisers are becoming increasingly professional and sophisticated when it comes to forming partnerships with commercial organisations and also when raising money from them. Corporate donors now are expressing growing interest in what fundraisers have to offer in terms of mutual benefit for their marketing objectives and as they seek to fulfil their obligations in terms of their corporate social responsibility. Is corporate fundraising all it’s cracked up to be? Are companies the best route to the many thousands of potential individual donors that they employ? If so, how should you go about fundraising from the corporate sector and where are the best opportunities?
Dream a Dream’s ‘uncrush a dream’ campaign
by SOFII
From India, this 'uncrush a dream' concept is a brilliant idea for engaging donors, whether it used when introducing and explaining a cause to passers-by in the street or as people gather at organised events.
Read moreDream-a-Dream Foundation: ‘dine for a good cause’ campaign
by SOFII
Dream a Dream is one of a small but growing band of entrepreneurial Indian NGOs that are building a vibrant and progressive nonprofit sector in India. The idea behind this campaign is simple but stunningly effective, creating a win/win situation for both commercial partner and cause.
Read moreUNHCR’s goodwill ambassador
by SOFII
Goodwill ambassadors have become the accepted public face of many INGOs, particularly those in the UN system. But UNHCR’s selection, recruitment and deployment of their public celebrity is a textbook example of how to do it. UNHCR has managed to engage a major celebrity with very simple means at virtually no cost.
Read moreBritish Heart Foundation: the ‘calculate the cost of heart disease’ mailing
by SOFII
This is irresistible. How could any cost-conscious businessman or woman resist playing with this gadget to get an idea of what heart disease is costing his or her bottom line each year?
Read moreKelvingrove refurbishment appeal: capital campaign
by SOFII
Find out how this great, superbly well planned capital campaign was executed with such great style and character that it exceeded its target by more than two times.
Read moreCovenant House Alaska: ‘moustache march’
by SOFII
Covenant House helps homeless and runaway youth in Alaska. Moustache march, has brought new supporters to their cause, as well as raising much-needed funds.
Read moreCrisis Christmas card challenge
by SOFII
'Send a singer’ is one example from a charity for homeless people in the UK – it’s fun, it’s engaging, it’s compatible with the charity’s values. In essence this campaign addresses corporate social responsibility agendas, offers a practical solution to the traditional Christmas card chore and offers participating companies a unique and high impact marketing opportunity.
Read moreWaitrose ‘community matters’ giving initiative
by SOFII
We really like this. Not only is it generous, original and inventive, it also encourages local giving to lesser known causes.
Read moreUnited Way Hungary: ‘why do I help?’ campaign
by SOFII
This campaign raised additional funds from corporate sponsors, increased the number of donations from employees and raised awareness of giving and volunteering.
Read moreOperation Raleigh: toilet paper mailing
by SOFII
Truly, the best fundraising is almost invariably the most simple and most direct. This mailing also successfully shows the value of writing ‘from the field’, in a distinctive way.
Read moreWWF Hungary: ‘Don’t let Danube’s wildlife be destroyed’ campaign
by SOFII
The ‘Don’t let the Danube’s wildlife be destroyed’ campaign aimed to collect donations for the protection of the Danube River, from the employees of WWF’s partner companies.
Read moreUNICEF: the card that launched UNICEF’s fundraising
by SOFII
UNICEF's very first ever Christmas card would lead to the multi-million dollar international business that is UNICEF's cards today.
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