Corporate social engagement
Fundraisers are becoming increasingly professional and sophisticated when it comes to forming partnerships with commercial organisations and also when raising money from them. Corporate donors now are expressing growing interest in what fundraisers have to offer in terms of mutual benefit for their marketing objectives and as they seek to fulfil their obligations in terms of their corporate social responsibility. Is corporate fundraising all it’s cracked up to be? Are companies the best route to the many thousands of potential individual donors that they employ? If so, how should you go about fundraising from the corporate sector and where are the best opportunities?
StreetSmart: helping the homeless as you eat
by SOFII
StreetSmart raises thousands of pounds for homeless charities throughout the UK every year during the months of November and December. The idea is simple: participating restaurants have a card on each table, or a reference on the menu, explaining that a voluntary one pound donation will be added to each table's bill at the end of the meal. StreetSmart then distributes these donations directly to reputable homeless charities throughout the UK.
Read moreAkshaya Patra, India: winners of an international competition to change the world
by SOFII
A prize-winning initiative from India. Akshaya Patra has, quite simply, set up the world's largest school feeding programme, providing more than one million school dinners every school day. This vast undertaking clearly has appeal to corporate donors, for it attracted the attention of American Express when they were running a competition to find projects that have real impact.
Read moreBank4Hope: a new ‘bank’ to enhance transparency and accountability
by SOFII
The founders of Bank4Hope aim to manage and continuously develop this ‘bank’ to support the work of charities in monitoring and fundraising. Their goal is to revolutionise global giving.
Read moreMalaria No More and CollegeHumor: malarious
by SOFII
Malaria No More have discovered that laughter is a great entry point to learning – even about something as deadly as malaria.
Read moreHandicap International: the Christmas tree bag
by SOFII
A Christmas product that aims to get into six million homes to help disabled children.
Read moreWho Gives a Crap: the ‘sit down’
by Sue Kershaw
Who Gives a Crap is a new and innovative organisation and SOFII will be watching to see how this initial, creative and funny campaign develops.
Read moreUNICEF: the Change for Good® campaign
by SOFII
For more than 15 years UNICEF has raised many, many millions for the world’s poorest children from the simple but brilliant idea of collecting travellers’ unwanted foreign coins.
Read moreWhat do companies want from charity partners?
by Remarkable Partnerships
Corporate fundraising seems to raise passionate debate. Some say that’s all it raises; others that it’s a potential golden goose. If you’re not sure, check out this first in SOFII’s new series on how to raise money from the commercial world.
Read moreITIHAS (I Think I Have a Solution) leadership workshop
by SOFII
If you want to find new angles on fundraising, SOFII has long been an advocate of keeping a close eye on what’s happening in India.
Read moreYouth for Causes: stimulating fundraising in Singapore
by SOFII
In this innovative exhibit, a partnership between Citigroup and YMCA Singapore demonstrates the power of youth.
Read moreThe GIVING WELLY Campaign
by SOFII
SOFII doesn’t have many rules but this exhibit nevertheless breaks a few of them, in that it focuses not on a charity/nonprofit but on a commercial sponsor. Still, it’s a colourful, creative idea very well executed and several charities benefited rather significantly from it. It strikes us as a sound win-win situation, a good example of both commerce/charity partnership and of charities working together.
Read moreUNICEF and Futbol Club Barcelona: a global partnership for children
by SOFII
UNICEF scores for children through forming a valuable, useful partnership. Together UNICEF and the Barcelona football club will use this power in numerous ways to further the cause of children.
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