Corporate social engagement
Fundraisers are becoming increasingly professional and sophisticated when it comes to forming partnerships with commercial organisations and also when raising money from them. Corporate donors now are expressing growing interest in what fundraisers have to offer in terms of mutual benefit for their marketing objectives and as they seek to fulfil their obligations in terms of their corporate social responsibility. Is corporate fundraising all it’s cracked up to be? Are companies the best route to the many thousands of potential individual donors that they employ? If so, how should you go about fundraising from the corporate sector and where are the best opportunities?
UNICEF: the Change for Good® campaign
by SOFII
For more than 15 years UNICEF has raised many, many millions for the world’s poorest children from the simple but brilliant idea of collecting travellers’ unwanted foreign coins.
Read moreWhat do companies want from charity partners?
by Remarkable Partnerships
Corporate fundraising seems to raise passionate debate. Some say that’s all it raises; others that it’s a potential golden goose. If you’re not sure, check out this first in SOFII’s new series on how to raise money from the commercial world.
Read moreITIHAS (I Think I Have a Solution) leadership workshop
by SOFII
If you want to find new angles on fundraising, SOFII has long been an advocate of keeping a close eye on what’s happening in India.
Read moreYouth for Causes: stimulating fundraising in Singapore
by SOFII
In this innovative exhibit, a partnership between Citigroup and YMCA Singapore demonstrates the power of youth.
Read moreThe GIVING WELLY Campaign
by SOFII
SOFII doesn’t have many rules but this exhibit nevertheless breaks a few of them, in that it focuses not on a charity/nonprofit but on a commercial sponsor. Still, it’s a colourful, creative idea very well executed and several charities benefited rather significantly from it. It strikes us as a sound win-win situation, a good example of both commerce/charity partnership and of charities working together.
Read moreUNICEF and Futbol Club Barcelona: a global partnership for children
by SOFII
UNICEF scores for children through forming a valuable, useful partnership. Together UNICEF and the Barcelona football club will use this power in numerous ways to further the cause of children.
Read moreDream a Dream’s ‘uncrush a dream’ campaign
by SOFII
From India, this 'uncrush a dream' concept is a brilliant idea for engaging donors, whether it used when introducing and explaining a cause to passers-by in the street or as people gather at organised events.
Read moreDream-a-Dream Foundation: ‘dine for a good cause’ campaign
by SOFII
Dream a Dream is one of a small but growing band of entrepreneurial Indian NGOs that are building a vibrant and progressive nonprofit sector in India. The idea behind this campaign is simple but stunningly effective, creating a win/win situation for both commercial partner and cause.
Read moreUNHCR’s goodwill ambassador
by SOFII
Goodwill ambassadors have become the accepted public face of many INGOs, particularly those in the UN system. But UNHCR’s selection, recruitment and deployment of their public celebrity is a textbook example of how to do it. UNHCR has managed to engage a major celebrity with very simple means at virtually no cost.
Read moreKelvingrove refurbishment appeal: capital campaign
by SOFII
Find out how this great, superbly well planned capital campaign was executed with such great style and character that it exceeded its target by more than two times.
Read moreCovenant House Alaska: ‘moustache march’
by SOFII
Covenant House helps homeless and runaway youth in Alaska. Moustache march, has brought new supporters to their cause, as well as raising much-needed funds.
Read moreUnited Way Hungary: ‘why do I help?’ campaign
by SOFII
This campaign raised additional funds from corporate sponsors, increased the number of donations from employees and raised awareness of giving and volunteering.
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