Corporate social engagement
Fundraisers are becoming increasingly professional and sophisticated when it comes to forming partnerships with commercial organisations and also when raising money from them. Corporate donors now are expressing growing interest in what fundraisers have to offer in terms of mutual benefit for their marketing objectives and as they seek to fulfil their obligations in terms of their corporate social responsibility. Is corporate fundraising all it’s cracked up to be? Are companies the best route to the many thousands of potential individual donors that they employ? If so, how should you go about fundraising from the corporate sector and where are the best opportunities?
Home for Hope: using IKEA furniture displays to advertise homeless dogs
by SOFII
Small organisations simply don’t have the budget to promote their cause and have to come up with innovative solutions. This inventive campaign in Singapore started with Home for Hope with help from IKEA and demonstrated how you can make your house a home by adopting a dog.
Read moreLessons from a charity shop
by Laura Croudace
Do you think that charity shops are not ‘pure’ fundraising, in fact, aren’t fundraising at all? During a stroll in the sunshine, Laura Croudace came across a charity shop that, in her words, ‘blew me away’. Click here to see how and why she thinks we could all learn from FARA’s approach to running shops.
Read moreThe UNICEF partnership with the 2014 Glasgow Commonwealth Games
by Joe Jenkins
UNICEF's partnership with the Glasgow Commonwealth Games was the first time the opening ceremony of a global major sporting event was used by a charity to raise money: £3.7 million during that evening alone, much of it by texts from people in the audience.
Read moreDEBRA’s epidermolysis bullosa (EB) Ireland awareness day 2014
by Craig Linton
Click here to see how DEBRA Ireland made their logo work hard for them. By telling a powerful story as well and investing a small budget they raised a lot of money, gained new supporters and raised awareness of their cause.
Read moreUnbound: the reinvention of an idea that flourished 200 years ago
by Aline Reed
This is a strange one. It the reinvention of an idea that was flourishing two hundred years ago, yet has left the notion of 'traditional' charities behind. Maybe even the sponsors don't see themselves as donors, but it's clear that this scheme contains all the ingredients of good fundraising – tangible need, a target, donor reward, donor recognition and the chance to support again.
Read moreThe Magic Bus: corporate customers pay for a facility that helps poor kids
by SOFII
How corporate customers enable an innovative charity to raise money to pay for a unique development facility for disadvantaged youngsters.
Read moreUnited Way for Southeast Michigan (UWSEM): lessons from a $27.1 million corporate gift
by Marie Burnett
United Way successfully shifted their fundraising model from transactional to relational and from obligation giving to inspired giving. In the process they turned around a five year trend of decreasing contributions from workforce campaigns with the largest donation to a single project.
Read moreNew research shows how charities can create remarkable corporate partnerships
by Remarkable Partnerships
Remarkable Partnerships, a new report from Jonathon Andrews shows that when charities and companies partner in a remarkable way they deliver huge impact, have wider reach, create more opportunities and last longer. Read SOFII’s summary here. Then get the full report, free.
Read moreSOS Children’s Villages Belgium: a corporate partnership aimed at six people
by SOFII
An ingenious idea from SOS Children’s Villages that went for the ‘one per cent’ with this newspaper ad. It has superb and courageous targeting – just six people – is, challenging, innovative and was very successful.
Read moreOxfam and Marks and Spencer’s schwopping partnership
by SOFII
This partnership between Oxfam UK and Marks and Spencer is fulfilling the needs of people in the UK and developing countries. The planet is a winner too.
Read moreFour tips that can help land corporate donations
by Robert Bellovin
Raising money from commercial organisations is a bit like Marmite – you either love it, or hate it. But you can’t deny it that it does raise money. If you’re thinking about putting a toe in the water – check out this article that is full of advice for practitioners on how to go about it.
Read moreUNICEF UK: ‘own a colour’ appeal
by Jonathan Andrews
This campaign run jointly by UNICEF UK and the paint company Dulux raised £52,000 in the first day. And the company paid all the costs.
Read more
