Corporate social engagement
Fundraisers are becoming increasingly professional and sophisticated when it comes to forming partnerships with commercial organisations and also when raising money from them. Corporate donors now are expressing growing interest in what fundraisers have to offer in terms of mutual benefit for their marketing objectives and as they seek to fulfil their obligations in terms of their corporate social responsibility. Is corporate fundraising all it’s cracked up to be? Are companies the best route to the many thousands of potential individual donors that they employ? If so, how should you go about fundraising from the corporate sector and where are the best opportunities?
Waitrose ‘community matters’ giving initiative

by SOFII
We really like this. Not only is it generous, original and inventive, it also encourages local giving to lesser known causes.
Read moreUnited Way Hungary: ‘why do I help?’ campaign

by SOFII
This campaign raised additional funds from corporate sponsors, increased the number of donations from employees and raised awareness of giving and volunteering.
Read moreOperation Raleigh: toilet paper mailing

by SOFII
Truly, the best fundraising is almost invariably the most simple and most direct. This mailing also successfully shows the value of writing ‘from the field’, in a distinctive way.
Read moreWWF Hungary: ‘Don’t let Danube’s wildlife be destroyed’ campaign

by SOFII
The ‘Don’t let the Danube’s wildlife be destroyed’ campaign aimed to collect donations for the protection of the Danube River, from the employees of WWF’s partner companies.
Read moreUNICEF: the card that launched UNICEF’s fundraising

by SOFII
UNICEF's very first ever Christmas card would lead to the multi-million dollar international business that is UNICEF's cards today.
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