Multi-media

Not many tasks are more challenging for today’s fundraiser than mounting a campaign that has to succeed across a wide range of different media. But, increasingly, fundraising and social change campaigns are required to work in more than one medium, often in several. Truly the twenty-first century fundraiser has to be a master of communication. To get one central message across consistently and effectively deploying all of the available media demands consummate professionalism.

Save the Children India: the ‘Every One’ campaign to reduce child deaths

No doubt, every child deserves a chance. SCF India stikes a blow against infant mortality.

by SOFII

Nearly two million children in India die every year from easily preventable diseases. Through online and face-to-face contact, the EVERY ONE campaign aims to raise awareness about this by focusing on child mortality.

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Dove: the Campaign for Real Beauty and Dove Self-Esteem Fund

Dove ad

by Carolina Herrera

Here’s a company using exactly the same tactics that charities use to campaign for social change while, of course, rather effectively selling its prod…

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Send a Cow: thank-you drive

by SOFII

The team at Send a Cow are passionate about saying thank you to their supporters.

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Casa Speranti Edelweiss campaign

Temple

by SOFII

Public fundraising is an increasingly important but still emerging activity in Romania. Here Casa Speranti correctly identified the power of linking their fundraising initiatives to the church.

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The Wishing Well Appeal for Great Ormond Street Children’s Hospital

by SOFII

It's difficult to do justice to a capital campaign as wide, and complex. This is a condensed summary of a major capital campaign which, at the time, was the largest appeal ever mounted in the UK.

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Defenders of Wildlife: multi-channel direct marketing integration

by SOFII

With more nonprofits engaging in online marketing, those that are coordinating their messages or campaigns across many channels are standing out above the crowd.Defenders of Wildlife are leaders in the field and here we look at three of their campaigns to highlight some of the best multi-channel integrated marketing in the sector.

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The elephant man: a fundraising success story from 1886.

by Ken Burnett

The extraordinary story of how a successful fundraising appeal transformed the final years of one of the most tragic and moving figures of the Victorian age.

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Centrepoint ‘sponsor a room’: donor acquisition

by SOFII

This exhibit is proof that traditional direct response fundraising can still work in the current fundraising climate. It demonstrates simple yet effective press advertising combined with a clever use of digital technology.

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Dobrota Foundation: ‘everyone can be a philanthropist’ campaign

by SOFII

This massively ambitious multi-media campaign generated results that speak for themselves. It shows what can be achieved with vision and commitment, even in an emerging market.

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Rex Dog Shelter: ‘A pet is not a toy’ campaign

dog ad

by SOFII

This is a ‘percentage’ campaign, one of Hungary’s first multi-media campaigns aimed at getting the public to sign over their one per cent entitlement. Many organisations have now successfully followed the Rex Foundation’s lead, with good results.

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