Multi-media

Not many tasks are more challenging for today’s fundraiser than mounting a campaign that has to succeed across a wide range of different media. But, increasingly, fundraising and social change campaigns are required to work in more than one medium, often in several. Truly the twenty-first century fundraiser has to be a master of communication. To get one central message across consistently and effectively deploying all of the available media demands consummate professionalism.

Polish Scouting Association ‘Proficiency for life’ campaign

Posters

by SOFII

This is a vigorous, imaginative campaign aimed at persuading Polish citizens to give the one per cent of their personal income tax, which the law allows them to donate to a charitable organisation, to the Scout movement.

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ActionAid ‘Bollocks to Poverty’ campaign

creative concept

by SOFII

This is a very brave campaign. It talks directly to young people in the language they use everyday, with no punches pulled.

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Bosnian Handicrafts: ‘shopping with a purpose’ campaign

Bosnian Handicrafts’ bright new logo.

by SOFII

This highly professional multi-media campaign from Bosnia shows that inspirational and innovative fundraising can succeed anywhere.

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African National Congress: the emergency pre-election fundraising, from 1992

Mendi Msmimang meets Nelson Mandela in London in 1990.

by SOFII

The ANC campaign that pioneered professional political fundraising in the UK and offered the British public the chance to play an active role in getting rid of apartheid forever.The campaign raised £2 million in six months with no budget and just one paid member of staff.

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The Dogs Trust: sponsor a dog scheme, television commercials

by SOFII

These television commercials are really part of the Dogs Trust sponsor a dog exhibit but they show such good use of DRTV they are worth an additional airing here. Unusually for nonprofit DRTV in the United Kingdom these ads made a profit from their first showing. Quite exceptionally, the early ads achieved a return on investment of five to one.

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Bhopal Medical Appeal: B’Eau Pal publicity stunt: don’t go near the water!

Montage

by SOFII

Don’t go near the water: 25 years after the world’s worst ever man-made disaster, B’EauPal shows that effective political campaigning takes ’bottle’ (a commonly used London term for courageous risk-taking). This is a classic opportunistic protest in a good cause.

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RSPB: brand stretch work

RSPB Pack shot

by SOFII

Ten brilliant images designed to inspire and introduce new audiences to the work of one of Britain’s premier conservation organisations.

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RSPCA New South Wales: project Guardian Angel

by SOFII

This is a charming appeal with wonderful photography and a great one-off proposition. Milo (that’s him opposite) could have been adopted several times over just by the SOFII office alone!

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Strømme Foundation: ‘poverty buster’ (‘fattigdomsbekjemper’)

A special group with a special mission. The ‘poverty busters’ get access to their own website, merchandise and activities.

by SOFII

Strømme Foundation is an innovative Norwegian charity working to fight poverty in the developing world. The scheme is an imaginative way of engaging younger donors.

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The Shires of Wood Green

by SOFII

An interesting take on animal sponsorship, created for an organisation that is fortunate to have a very attractive and substantial animal shelter in an attractive setting deep in the English countryside, where it is able to create a special world for regular donors.

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