Publications
It’s vitally important for fundraisers to be effective communicators and most fundraisers realise that to be any good at communication it takes two – the publisher and the reader. This section explores the highs and lows of fundraising communication. Within these pages you will find many of the most instructive and inspirational examples of how to communicate with power and passion the urgency of your cause and what a difference readers can make when they get involved.
University fundraising: how to reach younger alumni cost effectively
by Adrian Salmon
Thanks to Adrian Salmon and Leeds University, we’re able to bring you the first (but hopefully not the last) alumni fundraising exhibit. You can read about the strategy, see the adverts themselves and get a full break-down of their commendable results.
Read moreCopywriting and design strategies for better donor newsletters: a before and after success story
by Lisa Sargent
Fundraising copywriter Lisa Sargent and designer Sandie Collette, of S.Collette Design, discuss how copywriting and design go hand-in-hand to make a Dublin-based charity's newsletter overhaul a success. Discover the strategies that helped make it happen in this case study of a nonprofit newsletter.
Read moreThe Children’s Hospital Trust operating theatre complex campaign
by SOFII
This is a good example of how different types of fundraising can work alongside one another to create a successful campaign with a broad appeal.
Read moreYouthreach: ‘if I were rain’ publishing for a good cause
by SOFII
This book poignantly captures how children retain their intelligence and innocence despite the most trying circumstances. This book transforms lives. And raises money too.
Read morePlanned Parenthood Rhode Island: donor newsletter
by SOFII
PPRI used an already established newsletter formula since it has proved successful at bringing in extra revenue. may not be the very best newsletter in the world but it's certainly a very good example of how to get this important communications vehicle right.
Read moreActionAid: transparency and readability
by SOFII
This exhibit shows great accountability and transparency but it’s also an object lesson in how not to communicate via the printed page.
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