Campaigning for social change

Why are we here? To make the world a better place, of course. And we do this by campaigning in all the right ways for social change. Social change organisations don’t succeed by being reasonable, by doing things the way they’ve always been done. The first aspiration of all nonprofit organisations should be to do themselves out of business. All campaigners and fundraisers should be restless challengers of the status quo, never ever satisfied that we are doing quite enough. Why? Because we only exist to change the world.

RSPCA’s ‘sow tethering’ telephone campaign

Free range pigs


Any marketing campaign that can have such an impact on members of parliament on the eve of taking their country to war has to be worth recording. This campaign is notable as one of the early UK examples of fundraisers using the telephone.

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