Cure Cancer Australia: ‘can too’ sporting events
- Exhibited by
- Conor Byrne.
- August 31, 2009
- Medium of Communication
- Event, face to face, online
- Target Audience
- Single gift, volunteering
- Type of Charity
- Country of Origin
- Date of first appearance
- June, 2008
This idea from Australia is a very good example of a win/win situation. Young people raise money for a great cause while being coached by professionals in a whole variety of sporting skills. Why did no one think of this before? SOFII’s being provocative here. We're sure someone will tell us they did. We'd love to hear about it.
Creator / originator
Can Too Australia.
Summary / objectives
This is a fundraising campaign that supports volunteer fundraisers in a real way…ie not simply sending them sponsorship cards and leaving them alone.
Australians often have a great turn of phrase. They have the ability to give everything a catchy name. And this is reflected in their fundraising.
A friend of mine sent me a link to sponsor him as he raises funds for Cancer Research. He’s called Sam and he’s taking part in Can Too. He titled his email Sam Can Too and the tag line is You Can Too. Great stuff.
Can Too is a nonprofit programme raising money for Cure Cancer Australia by training people to run or swim in an endurance event. So not only do they come up with a great name for a campaign they give support to participants. So often we ask people to take part in events for us or on our behalf, but leave them to their own devices. What a great way to truly engage your supporters in your cause, support them and help them reach their goal so you can reach yours.
Any fundraiser who is reading this should look at the Can Too site and think about adapting it to their market.
Real support to fundraisers.
Influence / impact
This idea is probably expensive to implement but the returns are greater and it has been shown that people will come back to do more with you.
Can Too and their supporters have raised $1,615,000 since 2005.
Often we just take our volunteer fundraisers for granted. This demonstrates that we shouldn’t.
Other relevant information
From Can Too’s website:
‘What is Can Too?
‘Can Too is a program where professional coaches will train you to run or swim an endurance event while receiving professional team coaching. You have the opportunity to reach your goal in a supportive, fun and sometimes crazy environment, while raising money for Cure Cancer Australia Foundation.
‘Can Too was created by Annie Crawford, who wanted to combine her passion for fitness with raising money for cancer. The program is structured so that everybody wins. It is an opportunity for participants to achieve a goal they may never have thought possible, while making new friends and getting support from them. At the same time, participants can ‘make a difference for others’ by raising funds to directly support breakthrough cancer research, as part of Cure Cancer Australia’s vision for “a world without cancer, nothing less”.’