Opinion / features

Many of the issues that matter most to fundraisers are far from clear cut. Here, in a series of illustrated feature articles, seasoned practitioners and newcomers alongside leading figures from the world of fundraising are free to give vent to their passionately-held views and opinions. Join the big debates or study the side issues so you can work out your own view on what matters most.

What the gender pay gap is – and what it isn’t

by Beverley Callaghan

In the wake of the furore around pay at the BBC, experienced fundraiser Beverley Callaghan says it's time to clear up the confusion around the gender pay gap, and how this affects the voluntary sector.

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Spot the elementary mistake in this advertisement

by Andrew Papworth

Embracing the Internet is of course crucial for modern charities. Andrew Papworth, however, argues that this World Food Programme ad makes the mistake of ignoring an important section of society by focusing so heavily on online users.

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It’s time to de-normalise the gender pay gap, and take action to close it

by Niamh Ferris

Our important series on gender equality in fundraising returns with the thoughts of Niamh Ferris, a fundraiser from Dublin, who outlines just how wide the pay gap between women and men is in both the UK and Ireland and asks the question: will you commit to ending this gap?

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The wisdom of Roger Craver part two

by Joe Burnett

‘It’s always a fantastic time to be alive – it beats the alternative!’ The second part of our interview with the legendary Roger Craver continues, exploring technology, fundraising techniques and Britain’s own Trumpism.

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How getting diversity and inclusion right will help us change the world

by Vanessa Chase Lockshin

Vanessa Chase Lockshin outlines how the fundraising sector is good at asking about diversity but rarely progresses beyond it to equity and inclusion. Her suggestions are bound to get you thinking.

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Moving from fairness to openness

by Beth Ann Locke and Jen Love

Exploring the issue of fairness Jen and Beth Ann demonstrate how progress can only come about through inclusive and insightful dialogue within our organisations. 

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Creating gender equality in the charity sector

by Lizzi Hollis

A rallying cry for gender parity from fundraiser and founder of Charity Women Lizzi Hollis. 

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Inspiration is scary

by Alan Clayton

Alan Clayton shows us how to find a great ‘why?’ and how the best organisations do this by reaching for impossible ambitions. And it’s scary. But as Alan says, it’s also necessary.

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A story that wakes you up in your career

by Lizzie Carter

If emotional responses raise money, then fundraisers need to think about the last story that genuinely ‘woke them up in their career’ and made them feel something.

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Two days in Dublin: fundraising inspiration in Ireland’s capital

by Joe Burnett

SOFII attended the Ask Direct Summer School, one of 2016’s most inspirational world class fundraising seminars. We were treated to thought-provoking, intriguing and engaging sessions by some of the sector’s leading lights. Here's part one of our reports.

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