Opinion / features

Many of the issues that matter most to fundraisers are far from clear cut. Here, in a series of illustrated feature articles, seasoned practitioners and newcomers alongside leading figures from the world of fundraising are free to give vent to their passionately-held views and opinions. Join the big debates or study the side issues so you can work out your own view on what matters most.

George Smith: the art of creative fundraising - ’Give us your money – or the panda gets it!’

by George Smith

In 1992, George Smith predicted a sea change in the development of the fundraising profession, with deference and royal reverence to be a thing of the past. Was he right? Read his reasoning and decide for yourself.

Read more

Fundraising ethics – raise more money while keeping your donors happy. What could be simpler? Part one.

by Ian MacQuillin

How do you know what is and isn’t ethical in fundraising? Ian MacQuillin of the Rogare think tank explores this complex issue in this first of two fascinating and timely articles.

Read more

Opinion: an ethical, principled approach to donors and fundraising. Part 2.

by John Burton

How the World Land Trust approached its fundraising strategy, and which forms it avoided to remain, in its opinion, more ethical and principled.

Read more

Appendix 3: Criticising other charities - World Land Trust’s approach.

by John Burton

John Burton discusses criticising other environmental charities’ fundraising strategies in an appendix to his articles on the World Land Trust’s approach.

Read more

An ethical, principled approach to donors and fundraising: a strategy case study from World Land Trust.

by John Burton

In this first part of three, CEO John Burton of the World Land Trust outlines his organisation’s fundraising ethos and how this has helped them grow and make an impact on the environment.

Read more

Rebels on the Liffey: a trip to Ask Direct’s Fundraising Summer School 2018

by Joe Burnett

SOFII traveled to Dublin in July to report on one of the best fundraising conferences around: the Ask Direct Fundraising Summer School. Read on to discover part one of what we learned.

Read more

What’s the golden thread that unites us?

by Richard Turner

There were so many great and inspirational ideas shared at I Wish I'd Thought Of That 2018. Which of these will inspire you to transform your fundraising?

Read more

How to bring feminism into your fundraising

by Emily Collins-Ellis

Emily Collins-Ellis and Rachel Stephenson Sheff demonstrate that feminism needs to be brought into fundraising, not just because it's the right thing to do, but because it will improve that fundraising and benefit your organisation.

Read more

There must surely be a better way to make the most of people’s generosity during tragic times?

by Andrew Papworth

It's wonderful how the public responds to horrors  such as the terror attack at the Manchester Arena  in the UK with generous donations to help the victims. But is there a better way?

Read more

Do you have the answer to the donor consent issue? Here’s a behavioural scientist’s perspective

by Kiki Koutmeridou

Asking for your donors’ consent about when and how to contact them is a hot topic right now. Where do you stand?

Read more