Opinion / features

Many of the issues that matter most to fundraisers are far from clear cut. Here, in a series of illustrated feature articles, seasoned practitioners and newcomers alongside leading figures from the world of fundraising are free to give vent to their passionately-held views and opinions. Join the big debates or study the side issues so you can work out your own view on what matters most.

How to increase your appeal results by up to 40 per cent

by Sean Triner

This multiple bullet point plan is for all fundraisers who want to boost earnings from their next appeal mailing or emailing. Follow these simple steps and you’ll find you can increase your net income substantially, for relatively small effort.

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How Twitter can transform your fundraising

by Marc Pitman

Twitter is a great free tool that can transform your fundraising. And in a time of economic uncertainty, a free tool is a welcome help.

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Job-speak: a user’s guide

by George Smith

And now from the incomparable George Smith: an expose of all that is nonsense in recruitment ads from charities. Are you guilty of the ‘booming vocative’?

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Good money going begging

Workplace giving t-shirts.

by Andrew Papworth

Fundraisers in the UK just aren’t making enough of payroll giving, or Give As You Earn, says Andrew Papworth. Is it time for a drive to publicise its many benefits?

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Don’t take research findings at face value

by Andrew Papworth

You are always being encouraged to know your donors, who they are and why they give. Research is a good way to learn this. But, warns Andrew Papworth, you should be suspicious if, like the findings here, full methodology isn’t given.

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An opportunity grabbed and one wasted

This ad begs the question: what do you want me to do?

by Andrew Papworth

It seems that when one opportunity is grasped another slips passed. The ‘IF’ campaign has a powerful message, but do you agree with Andrew Papworth when he says that they haven’t managed to get it across?

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Donate now - make a difference to the world and feel great about it.

by SOFII

Donate now - make a difference to the world and feel great about it.

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Breve historia del fundraising en España

by Alhelí Quintanilla

La captación de fondos comenzó en España en los años 60, con iniciativas como el Día de la Banderita, los sorteos especiales de Lotería o los mercadillos de beneficencia. Este tipo de fundraising puntual se asociaba sobre todo a iniciativas caritativas impulsadas por la iglesia Católica, principal beneficiaria por tradición de la generosidad de los españoles, que contaba con la ayuda de una legión de voluntarios. Lee mas aquí.

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Supporter surveys: what do your supporters really think?, part 3

by Jonathon Grapsas

The final part of a three-part analysis of the benefits of annual supporter surveys.

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‘I have a complaint to make’

by Andrew Papworth

The Fundraising Standards Board in the UK recently published the 2011 complaints report and, according to Andrew Papworth, it makes very interesting reading. This is an article about complaints in the UK. Could it apply to fundraising where you are?

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