Major donors showcase

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Major donors: all you need to become a truly successful major donor fundraiser

This showcase is produced in partnership with I.G. Advisors.

Major donor fundraising is one of the most important but delicate areas of the fundraiser's profession. This showcase will equip you with all the tools you need to become a truly successful major donor fundraiser. 

We have a wealth of case studies that travel through time and around the world, from Germany to Turkey via the USA and Canada, to share great examples of inspirational major donor campaigns. We also provide insight and expertise from some of the greatest fundraisers in the world via articles and thought pieces. And to cap it off, there's project 9 of the Commission on the Donor Experience, which focused on this very area of fundraising.

Of course, we will constantly be adding to this showcase with more great content, and feel free to contact joe@sofii.org if you think you have similar great case studies or articles you would like to contribute.

This showcase is a gold mine - feel free to dig away!

The report of the Commission on the Donor Experience into major donor fundraising can be found here.

Inspirational content to improve your major donor fundraising strategy

CDE project 9

Where better to start than with the findings on major donor fundraising by the Commission on the Donor Experience? Check out their 21 actions to improve the major donor experience.

Case studies: great examples of successful major donor fundraising campaigns

Thoughts and ideas: great articles from experts in major donor fundraising

Podcasts

What Donors Want - perhaps the most crucial podcast you’ll hear this month. Episode three.

by Rachel Stephenson Sheff

We bring you the third episode of I.G. Advisors' superb podcast What Donors Want in which you can hear a fascinating interview with Adam Askew, head of funding partnerships for Comic Relief.

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How MQ’s brilliant faith in relationships is launching them into sustainability

by Rachel Stephenson Sheff

The major donors showcase: a great story from UK mental illness charity MQ shows the power of maintaining close relationships with donors. 

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Islamic Relief’s WhatsApp genius: raising £180,000 via messaging

by Emily Collins-Ellis

A clever and modern use of technology by Islamic Relief demonstrates how regular interaction with major donors can yield great results by bringing them closer to the charity’s cause.

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ActionAid’s Bold Move: giving donors a say over strategy

by Emily Collins-Ellis

Will you dare to be this bold? When ActionAid UK decided to embark on a new strategy they decided to consult with their major donors. The results may astonish you.

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What Donors Want - perhaps the most crucial podcast you'll hear this year. Episode two.

by Rachel Stephenson Sheff

What Donors Want episode two features a dynamic philanthropic couple, Lynne and Peter Smitham who co-founded the Kiawah Trust in 2004. Their experiences have been varied and fascinating as they look to have the best impact with their money.

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SOFII’s major donor showcase - introduction and contents

by SOFII

Do you work with major donors? Do you want to be inspired in how you approach and talk to them? Then this showcase will be a treasure trove for you!

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CDE project 9 summary: major donors

by The Commission on the Donor Experience

This project will look at what’s cutting edge in major donor development with a view to capturing these lessons and where appropriate suggesting how major donor experiences might be applied to other groups of donors too.

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How thank-you letters can help you achieve your major giving potential

by Ikhlaq Hussain

Ikhlaq Hussain shares his expert advice on how to write considerate, effective thank-you letters for major donors that are more likely to lead to further donations. 

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Are you asking for gifts personally, face-to-face?

by Simone Joyaux

Simone Joyaux has a wealth of experience in how to talk to donors and asks a very pertinent question: are you asking for gifts personally, face-to-face?

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The NSPCC's legacy-themed Garden of Magical Childhood

by SOFII

A garden designed to demonstrate how gifts in supporters’ wills have supported the NSPCC’s work and takes visitors on a journey through the past 130 years.

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