Paige Gibbs

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Paige Gibbs

Harry Perkins Institute: Habit tracker regular giving acquisition

by Paige Gibbs

The Harry Perkins Institute of Medical Research (aka the Perkins) revolutionised its fundraising with a superb – and successful – push to attract more regular givers. 

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Harry Perkins Institute: L’acquisizione di donazioni regolari attraverso una guida alle sane abitudini

by Paige Gibbs

Un articolo su come l’Harry Perkins Institute in Australia ha moltiplicato la propria base di donatori regolari da 20 a 600 in pochi mesi, offrendo una guida a tappe con l’obiettivo di sviluppare abitudini sane nello stile di vita, attraverso una strategia caratterizzata da un’attenta personalizzazione dell’esperienza del sostenitore.

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About the author

Paige joined Perkins at the end of 2017 after spending nine years as executive manager of fundraising and comms at RSPCA NSW. Prior to this role, she was a commercial creative event director.

Paige was one of Fundraising and Philanthropy Magazine’s inaugural Movers and Shakers. In 2016 and she was named as one of the Top 50 chief marketing officers in Australia.

Since joining the Perkins, her team has won FIA WA Young Fundraiser of the Year twice, WA Fundraising Team of the Year, FIA National Award for Best Supporter Experience and FIA National Award for Best Fundraising Project. In 2020 she Paige was made a FIA Fellow. She is also a published playwright.