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• Do you love fundraising as much as we do? by SOFII-author Here at SOFII, we love fundraising. And if you love fundraising too, then you would fit in perfectly with our other fundraising-loving friends – the SOFII One Hundred. Read on to meet all the members of the SOFII One Hundred and learn how you can join them in supporting other fundraisers, today.
• In lieu of flowers: how to write lively memorial donation thank-you letters by Lisa Sargent Are your in-memoriam donation thank-you letters destined for donor oblivion? This copywriting clinic looks to help you rescue them from a fate worse than, well… death.
• From the Myth Smashers: ‘It’s not what you know, it’s who you know’ by April de Haan 2026 Fundraising Institute Australasia (FIA) Myth Smashers winner April de Haan reflects on networks, privilege, and what we owe the next generation of fundraisers.
• You don’t have to choose between dignity and donations by Hannah Moysey Across the sector, organisations have been challenging stereotypes, questioning power dynamics and thinking more carefully about how to represent the people they help. This new report uses data to help you under­stand what donors think about the types of images used in fundrais­ing, and what that means for per­for­mance.
• YMCA England & Wales: Mid-value cash direct mail appeal by Brendan Cox In this appeal, Consider Creative turned the traditional charity appeal on its head. Instead of a standard donation ask, they treated the campaign like an investment opportunity. Tapping into modern crowdfunding language, the appeal invited donors to ‘kickstart’ 10,000 homes by using neglected, unused buildings.
• ¿Qué es un agente fiscal y cuándo usarlo en la canalización de fondos de cooperación internacional? by Catalina Escobar A pesar de los cambios recientes, la cooperación internacional sigue movilizando cada año millones de dólares destinados a financiar proyectos de desarrollo, acción humanitaria y fortalecimiento institucional en todo el mundo. Sin embargo, muchas veces los recursos no llegan de manera directa a las organizaciones locales que implementan las iniciativas. Una de las figuras más utilizadas para canalizar estos fondos es la del agente fiscal (fiscal agent o fiscal sponsor en inglés). 
• I Wish I’d Thought of That (IWITOT) • 2026 • Sponsors
• Freedom from Torture: Legacy direct mail appeal by Heather Weyman Legacies are a source of essential income for charities. So, it’s wonderful to see a charity putting a huge amount of thought and effort into their legacy appeals. Freedom from Torture have been including the legacy conversation in more of their donor communications and this sincere, uncomplicated appeal secured great results.
• The Brain Tumour Charity: ‘Waiting is the hardest part’ appeal by Carolina Herrera Discover what happened when a fundraisers and creatives developed a brand new fundraising proposition and rolled out a whole host of donor communications. They created an emotive and effective appeal that surpassed all of those that had been run previously.
• A softer year for giving – but four donor groups show us where there’s growth potential by Anjali Bewtra Every year, Blue State releases their Giv­ing Behav­iours Track­er. In this article, Anjali Bewtra explains that the latest findings show the UK public is still profoundly generous, but increasingly selective about their donations.