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- The Westminster Abbey Appeal Damian Chapman celebrates the Westminster Abbey Appeal of 1953. A massive £1 million was needed to repair the damage caused by German attacks during WWII, but the Abbey’s appeal started off slowly. Keep reading to find out how the fundraisers involved reached their target.
- Direct mail clinic #8 – It’s called a ‘reply’ form for a reason In this session, John looks at the anatomy of a great, well performing, reply form and the things that need to be on it to make it work.
- Direct mail clinic #9 – How deep is your nerdiness? Yes, John Lepp admits he’s a direct mail nerd. And now that he’s got that confession off his chest, he wants to share as many nerdy fundraising things as possible in this clinic. It’s full of tried and tested direct mail tricks.
- Direct mail clinic #10 – The direct response super-hack If you’re tired of telling stories from your chief executive or director’s point of view, then you need to watch this video. Because too often, the voices we use (and their tendency to speak professionally) can get in the way of our storytelling AND our fundraising.
- Direct mail clinic #11 – Thank you Congratulations, you’ve made it to clinic #11. That means you have learned a lot about direct response. But as John says himself… this clinic is the most important one.
- Special direct mail clinic – The one with Ken Burnett (on relationship fundraising!) In this first special direct mail clinic, John Lepp welcomes Ken Burnett for a chat. Ken talks to you about his newly revised and third edition of Relationship Fundraising – and explains why the book is increasingly relevant to fundraisers today. This clinic really could help shape the future of your fundraising, enjoy!
- Special direct mail clinic – The one with Rachel Zant (on feelings!) In the next special direct mail clinic, John Lepp and Rachel Zant talk to you about the importance of infusing emotion in your appeals. Yes, this clinic explores all the feelings - from happy to sad and everything in between. If you want to ensure your appeals are emotive and effective in 2026, this is a great place to start.
- Special direct mail clinic – The one with Danielle Wallace (on typography!) Join John Lepp and his guest Danielle Wallace to look at the weird and wonderful world of typography. In this special direct mail clinic, Danielle starts by calling typography the ‘unsung hero of direct mail’, before giving you some tips that will help ensure your donor actually reads what you’re sending them.
- The IUCN and Lacoste: ‘Save Our Species’ partnership The results of this partnership speak for themselves. Funds raised – tick. Awareness raised – tick. Endangered species saved – tick. Keep reading to find out why Oxfam’s Manon Oliver admires what is a truly creative collaboration.
- RSPCA Australië: Dieren EHBO Gids Campagne Ontdek hoe de RSPCA een unieke fondsenwervingscampagne gebrruikte voor het werven van nieuwe regelmatige donateurs en daarmee nog meer levens kon redden van dieren in New South Wales en Queensland, Australië.
