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• Cuidado del donante: la mejor inversión que puedes hacer en recaudación de fondos by Ralph Welch Ralph Welch no esperaba que un encuentro casual con el equipo de atención al cliente de la Women’s Super League lo hiciera pensar tanto sobre la procuración de fondos. Pero una respuesta inesperada tras una reciente compra lo hizo reflexionar sobre las organizaciones benéficas y la atención a donantes. Sigue leyendo para saber más y aprender algunos consejos clave.  
• Blue Dragon Children’s Foundation: ‘Sharing a vulnerability’ emergency appeal by Huong Thu Nguyen Blue Dragon Children’s Foundation in Vietnam ensured urgency, consistency and transparency in their emergency appeal. As a result, the charity raised much-needed funds and recruited a number of new supporters – all during a time of crisis.
• Mind: ‘Everlasting Forest’ digital memorial offers comfort and connection by Faye Anderson UK-based charity Mind have created a highly successful donor acquisition product and offered new in memory donors a special supporter experience with this online digital memorial microsite. Click to find out how they used insight to inform the creative and discover the fantastic results.  
• I Wish I’d Thought of That (IWITOT) • 2024
• UNFPA: ‘No matter what’ digital acquisition campaign by Melanie Trabi In this recent digital fundraising campaign, the creative focussed on images that juxtaposed difficult and dangerous environments with safely delivered newborns. It achieved excellent results and even increased return on investment from UNFPA’s existing donors.
• A casa da árvore do conhecimento – os 34 fundamentos fabulosos da captação de recursos by João Paulo Vergueiro Quais, de toda a sabedoria e experiência em captação de recursos de todos os tempos, são as joias mais preciosas, as coisas absolutamente mais importantes que todo captador de recursos em qualquer lugar realmente deve saber, desde o seu primeiro dia? De todos os pedaços essenciais de conhecimento enterrados em todas as listas, livros e artigos já escritos, qual seria a única lista, se houvesse espaço para apenas uma, que você escolheria para pendurar diretamente acima do seu espaço, do seu local de trabalho? Esta é essa lista. Ouro puro para captadores de recursos.
• Rotary Club of Alice Springs: Henley on Todd Dry Regatta by Ben Eden-Davies Ben Eden-Davies extols the virtues of a very clever Australian fundraising event that continues to stand the test of time. And when you have seen the ingenuity of the fundraisers in Alice Springs for yourself, you’ll understand why ‘the rising tide of a community lifts all boats’.
• Celebrating Jerry Huntsinger – an exemplary fundraiser, writer, teacher and friend by SOFII-author There is a very special showcase on SOFII that you might not know about – but you really should. It contains oodles of fundraising wisdom and it’s called, quite simply, The Jerry Huntsinger Tutorials.
• Dogs Trust: Building an engaging supporter experience at ‘Dogs Trust Village’ by Amy Bingham Step into ‘Dogs Trust Village’ and you’ll discover a masterclass in the supporter experience. This unique event has not only engaged with existing dog-loving supporters, but it’s also helped recruit new ones and raise vital funds.
• 21 and ½ tips for writing better fundraising materials by Lisa Sargent Fundraising copywriter extraordinaire Lisa Sargent is back, with more essential advice on how to harness the power of your writing. In this article Lisa shares her tried-and-true checklist for better fundraising materials. Follow these tips and help ensure your donor communications shine... every time!