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13 pages tagged with Book review:
- ‘Don’t we, as a sector, have a responsibility to hold ourselves to a higher ethical standard?’ Change for Good reviewed. A new review of Omar Mahmoud and Bernard Ross' Change for Good sheds light on the complex world of behavioural economics and how they can apply to fundraising.
- A practical, evidence-based guide that’ll keep your relationship fundraising on track Practical, evidence-based handbooks on fundraising are hard to come by, but Ryan Burdock of Prospectus has found just that in Donors for Life by Craig Linton and Paul Stein.
- A simple equation, plus three big reasons to buy this book There are many good books on fundraising, says Craig Linton, but not many truly great ones. Retention Fundraising by Roger Craver of the Agitator is one of those books and is an instant classic. At its heart is the simple equation: retention + commitment = increased lifetime value. Read it, find the big reasons – and banish attrition forever.
- Advertising’s earliest genius and how he can help your advertisements to work better, predictably You shouldn’t miss Claude C Hopkins’ new book. Actually Scientific Advertising was first published 91 years ago, so new it really isn’t. But if its content is new to you, says SOFII’s reviewer, this concise classic can still teach you valuable lessons to improve your communication skills and enhance your career too. Hopkins was, by rather a long way, the highest paid advertising person of his generation. Find out why here
- Do you want to increase your fundraising income by spending a tenner? If you are looking for a fundraising mentor, you won’t go wrong with this book says Laura Croudace in her review of Rob Woods new work, The Fundraiser Who Wanted More.
- How we deal with data, why it matters and why we’ve really got to get this right, right now Access to and control of data is becoming more and more restricted, which will have serious repercussions on UK charities, so we need to get how we deal with data right - now. This is the realisation Ken Burnett came to after reading Steve MacLaughlin’s Data Driven Nonprofits and his conclusions are essential reading for all fundraisers.
- Plastic not-so-fantastic: Turning the Tide on Plastic by Lucy Siegle reviewed In her fantastic book, journalist Lucy Siegle sets out how we can all make a difference in tackling an increasingly dangerous plastic situation.
- Standing on the shoulders of giants – a book review SOFII is delighted to share this thoughtful review of The Essence of Campaigning Fundraising in 52 exhibits and 199 web links – a new book by Ken Burnett. It comes to you all the way from Canada and courtesy of a wonderful fundraiser, David Love.
- The book that will lead the campaigning fundraising revolution! Fundraiser Tanya Jackson shares her review of Ken Burnett’s brand new book, The essence of Campaigning Fundraising in 52 exhibits and 199 web links.
- The essence of Campaigning Fundraising in 52 exhibits and 199 web links - get your copy today! The essence of Campaigning Fundraising in 52 exhibits and 199 web links is the latest book by Ken Burnett, SOFII co-founder and managing trustee. Secure your copy for just £29.90 (plus P&P) today and £10 of your purchase price will be donated to The SOFII Foundation.
- The six essential building blocks of fundraising success A fundraising text from Australia is unusual, says Roewenn Wishart. Read his review of Yes You Can Fund It by Shannon Anderson, which he says is well worth reading whether you’re new to fundraising or an old hand.
- Train Your Board (and Everyone Else) to Raise Money A presentation with a difference – a review of a rather good book that will get your board members fundraising with enormous success.
- Welcome to the art and science of positive thanking There’s an exciting new fundraising book on the horizon, from SOFII favourite Lisa Sargent and Ken Burnett has had the privilege of getting a sneak preview.
