Train Your Board (and Every­one Else) to Raise Money

Written by
Amy Eisenstein
Added
October 29, 2015

Book review

Train Your Board (and Everyone Else) to Raise Money

By Andrea Kihlstedt and Andy Robinson

Presented at IWITOT, Baltimore and reviewed for SOFII by Amy Eisenstein ACFRE

I buy fundraising books. I’m always eager to learn more. I read most of them and keep them on the shelf as references.

I bought this book last year and it isn’t on the shelf. It lives on my desk and it’s dog-eared, highlighted and underlined.

Why do I refer to it so much? Because every time I get ready to facilitate a board retreat or lead a workshop, I thumb through it looking for just the right set of exercises.

Don’t get me wrong, I’ve trained board members for years and I have a pretty good set of my own tried and true exercises, but this book is a treasure trove.

Yes, this is a book of fundraising exercises – 51 of them to be precise. Each is laid out like a recipe, telling you what it will accomplish, how to do it, what supplies (if any) you’ll need and how long it’ll take. It even includes wording for debrief questions in case you’re not an experienced facilitator.

Some exercises require worksheets and, of course, they’re in the book, just waiting for you to copy them.

The exercises are organised into eight sections:

  • Reducing barriers to fundraising
  • Debunking fundraising myths
  • Making the case
  • Building blocks for fundraising success
  • Finding people to ask
  • Asking for the gift
  • After the ask

Some of the exercises are short 15-minute ice-breakers. Others are longer and more substantial.

They’ve all been tested and, if my experience with many of the exercises is an indication, they all work.

When SOFII asked me to participate in I Wish I’d Thought Of That at the AFP convention in Baltimore I immediately thought of this book. I could have picked any number of exercises, but I picked on ‘How High Will You Go’, which gets board members thinking about their giving in new and bigger ways.

Whether you’re a master trainer or a development director who wants to do a little training with your staff and board, this book is perfect for you.

When people know how to raise money, they’re more willing to do it. And they do it better.

About the author: Amy Eisenstein

Amy Eisenstein, ACFRE, has been a development professional and fundraising consultant for more than 15 years. She has helped small and large nonprofits alike raise millions of dollars through major gift and capital campaigns, board development, annual fund campaigns, direct mail and planned gift solicitations.

Recent Articles

The Westminster Abbey Appeal

Damian Chapman celebrates the Westminster Abbey Appeal of 1953. A massive £1 million was needed to repair the damage caused by German attacks during WWII, but the Abbey’s appeal started off slowly. Keep reading to find out how the fundraisers involved reached their target.     

Read more

The Aberfan Disaster Memorial Fund – Wales, 1966

Alex Day shares what fundraisers can learn from the Aberfan disaster in 1966. Based on his superb presentation at I Wish I’d Thought of That (IWITOT) 2024, this article explores the tragic landslide in Aberfan, Wales and the bravery of those who stepped up to help.

Read more

Legacies through the lens of faith

In an increasingly multicultural world, how we engage and inspire donors from different backgrounds and faiths is important. This article explores the unique traditions and beliefs that underlie faiths and looks at how religion frames philanthropy.

Read more

As younger donors step up to donate, are charities ready for them?

Younger donors are ready to give to charities, but delivering fundraising messages in the right way could make a big difference to if they choose your cause. Blue State’s Anjali Bewtra shares what fundraisers should consider when communicating with younger donors, as well as examples of charities that are already doing it well. 

Read more

Will you listen to your heart and help the next generation of fundraisers?

Today SOFII wants to celebrate a group of fantastic fundraisers – the SOFII One Hundred. Every month, they help fundraisers around the world who want to be inspired and improve their work. Keep reading to learn how you can join them.

Read more