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41 pages tagged with Social media:
- A story that wakes you up in your career If emotional responses raise money, then fundraisers need to think about the last story that genuinely ‘woke them up in their career’ and made them feel something.
- ACLU: Stand for Rights. Stand for Freedom When contacted by the American Civil Liberties Union only weeks before a massive telethon, which would be hosted on Facebook and make use of the brand new Facebook Donate system, Open America were handed a massive job with very little time to execute it. The way Paul and his team responded shows initiative and willingness to be bold and daring and to work with new technologies and methods.
- Alexander’s Fund: how fundraising inspired a community to save a life Alexander’s Fund inspired a community and raised over £255,000 in less than two weeks to save a young boy’s life.
- ALS Foundation Netherlands: I have already died This powerful and moving campaign gives a storytelling platform to people who have ALS.
- Bernie Barnstorms – I Wish I’d Thought Of That Take inspiration from volunteer-led barnstorms for Bernie Sanders’ remarkable presidential campaign. Feel the Bern!
- Bloody Good Period: Festive period campaign A campaign that won the hearts and minds at IWITOT (I Wish I’d Thought of That) 2019 – Bloody Good Period’s festive outing combined humour with a clear message that appealed to its target audience.
- British Heart Foundation: MyMarathon Making great use of digital technology, the British Heart Foundation created a trail-blazing virtual event.
- Cards Against Humanity Saves America In an audacious and hilarious campaign, irreverent card game Cards Against Humanity took on Donald Trump at his own Twitter game and raised two million dollars in just nine hours for good causes.
- Crimestoppers: reverse pickpocketing is putpocketing The charity Crimestoppers launched an integrated experiential and social media campaign to raise awareness of pick pocketing that also aimed to change public behaviour.
- Durham Cathedral in LEGO: innovative buy-a-brick fundraising An innovative version of traditional buy-a-brick fundraising with a spectacular totaliser and easily replicable as a fundraising mechanic.
- Emory University’s Blue Pig Campaign Emory University started the Blue Pig Campaign to encourage its undergraduate students to give to the university and foster good links for alumni fundraising by using a Facebook account and Twitter profile.
- Free Lunch: A case study in Chinese transparency and crowd-sourced fundraising When scandal hit one charity in China all the others in the country were tainted and faced widespread public mistrust. Yet one well-known journalist was brave enough to start a bold campaign to change the lives of malnourished school children. This breakthrough innovation has helped restore trust in charities in China and raised enough funds to feed thousands of hungry children.
- From IWITOT 2019: Stand Up 2 Cancer 2018’s hilarious donation rewards menu A treat from I Wish I’d Thought of That (IWITOT) 2019: Andy McSorely of Home Fundraising celebrates an irreverent and hilarious campaign that rewarded donors who gave up their hard-earned money.
- Going viral: creative social media campaigns to inspire museums Are you a cultural organisation looking to get more out of social media? Then prepare to be inspired by these three exceptional campaigns.
- Good Neighbors: Twinkle Twinkle Little Box This exciting campaign from Korea rightly won the audience prize at SOFII’s flagship event I Wish I’d Thought of That (IWITOT) at the International Fundraising Convention in 2019.
- Help Hollie ‘pants on your head’ campaign A heartwarming, bittersweet story for Anthony Nolan blood cancer charity. Follow the link to learn of Hollie’s brave and funny campaign to raise both money and awareness.
- Help Refugees: Choose Love pop-up shop Ben Eden-Davies sings the praises of Choose Love, a unique pop-up charity shop with a smart and engaging difference.
- Hope and Homes for Children: End the Silence Hope and Homes developed a superb campaign to bring light to the lives of children in orphanages with their End the Silence campaign, using positive imagery, a novel pair of donation options and the music we all love.
- How celebs use social media for fundraising Three campaigns show fundraisers can learn from how celebrities use social media. From IWITOT London 2019.
- Humans of New York: the power of storytelling for social fundraising Humans of New York has been a stunning example of community engagement through social media and a demonstration of the power of storytelling since its launch in 2010. And now, it is also a model for crowd funding.
- Islamic Relief UK: Raising £180,000 via WhatsApp and Facebook messaging A clever and modern use of technology by Islamic Relief UK demonstrates how regular interaction with major donors can yield great results by bringing them closer to the charity’s cause.
- Knickers Model’s Own in aid of Cancer Research UK A grieving daughter's fashion tribute to her mother became a highly successful digital fundraising campaign that turned grief into a triumph and a legacy, raising nearly £60,000.
- Leading the resistance: the American Civil Liberties Union Ali Walker celebrates the American Civil Liberties Union's resistance to Donald Trump's travel ban and how it raised incredible funds without even asking, just by being a beacon of hope.
- Merlin’s Plumpy’Nut challenge: fun, easy, something anyone could do Merlin’s challenge to the Twittersphere raised lots of money and reached people who had not previously heard of Merlin or the food crisis in Africa.
- Mind Pause Box A beautifully designed self-care subscription box that was tailor-made for its target audience and encourages regular giving for Mind -the Pause Box is a trailblazer.
- Netherland Leprosy Relief Foundation: Diwali campaign. Support a child’s education for one year A forgotten cause with a low profile and limited visibility in the public eye managed to raise awareness and much-needed funding.
- NO MORE's Super Bowl 49 PSA: Listen This ad to raise awareness of domestic violence simply and chillingly depicts a 911 call of a woman pretending to order a pizza with her attacker still in the house.
- Omaze and Idris Elba’s Valentine campaign for W.E. Can Lead A clever and innovative campaign offered donors the prize of a lifetime: a ‘date’ with superstar Idris Elba.
- Presentation: 19 ways nonprofit organisations can use social media to connect with donors This presentation from Tim Bete, fundraising director at St. Mary Development Corporation USA, will get you thinking about how you use social media and offers some great advice on how to make the most of this free marketing tool.
- Really Ugly Sweater In a novel twist on the traditional ugly Christmas sweater, SOS Children’s Villages Belgium came up with a fantastic idea that promptly captured the attention of thousands of potential donors.
- Roundabout's Sleep out Speaking at IWITOT 2018, Harry Owens of the Sepsis Trust shared his experiences of sleeping rough for a night as part of a challenge fundraising event to combat homelessness, and the insight he got into homeless youth support charity Roundabout's crucial work and the very real challenges faced by their beneficiaries.
- Snowdogs: Tails in Wales Trail This superbly interactive campaign made a lasting impact by helping raise significant funds for Welsh children's hospice Tŷ Hafan but also by engaging the local community of South Wales in a fun and interactive programme.
- Strike Debt: The Rolling Jubilee telethon Discover how a superb telethon, dedicated to eradicating household debt in America, grew out of the Occupy movement.
- Testicular Cancer New Zealand: #GOBALLSOUT This attention grabbing digital campaign captured the imagination of Tom Hodgson. Find out why he wishes he thought of it, by reading the complete case study.
- The hashtag - I wish I’d thought of that Social media and fundraising go hand in hand, and these days there is one little symbol with the power to connect thousands of people to your cause. Of course, it's the hashtag. But why has the hashtag gone from being a neglected key on our keyboards to one we just can't afford to ignore?
- Tough Mudder A success story from non-professional fundraisers, this time two young men. Tough Mudder is a challenge that includes fire, ice and electric shock obstacles and is more about camaraderie and team spirit than being the best. So far it has raised £5 million across the globe.
- Trillium Gift of Life Network: ‘bucket list’ This is a great public awareness campaign with interactive use of social media and appropriate targeting.
- Want to fight hatred and raise money for a good cause? Do it the fun way! Fighting hatred with humour: learn how a satirical website and a leading foodbank charity took on notorious British tabloid journalist and hate-monger Katie Hopkins and raised a lot of money in the process.
- Why so many organisations fail at Facebook Beate Sorum thinks that if Facebook isn’t working for your organisation, she is willing to bet that it is not Facebook’s fault – it’s yours.
- Worldwide Breast Cancer - Know Your Lemons campaign How a simple yet tremendously effective campaign made the most of social media to get a crucial message around the world.
- WWF: Virtual reality tiger experience Experiential marketing and virtual reality are a roaring success for WWF UK's Adopt a Tiger face-to-face campaign.
