6 pages tagged with Supporter experience:
- Beyond words – how thanking can transform your relationship with your charity’s supporters The all-important thank you. After each donation, the thank you sets the tone for what could be a good or bad supporter experience. Yet so often, the thank you becomes automated, forgotten, or worse still – left out of the donor journey on purpose. In this article, Mark Phillips shares why he thinks improving your thanking can be transformational to the relationship you have with your supporters.
- Charity e-commerce – learning from the best online shops in the sector Fundraising, marketing and digital teams need to work together to improve charity e-commerce and offer a better user experience. Matt Smith shares examples from charities who are leading the way – delivering great customer support and ongoing communication. Read on to find out how you can turn a ‘transaction’ into a more meaningful supporter experience.
- Harry Perkins Institute: Habit tracker regular giving acquisition The Harry Perkins Institute of Medical Research (aka the Perkins) revolutionised its fundraising with a superb – and successful – push to attract more regular givers.
- Oamaru Blue Penguin Colony: ‘Adopt a penguin’ We are fundraisers, but we are often donors too. In this case study Simone Owens shares how a day out on her family holiday in New Zealand led to a very special penguin adoption... and a very memorable supporter experience.
- Supporter care – it’s the best investment you can make in fundraising Ralph Welch didn’t expect his chance encounter with a Women’s Super League customer service team to make him think much about fundraising. But an unexpected response after a recent purchase made him reflect on charities and supporter care. Read on to find out more and learn a few top tips.
- Who Gives a Crap: supporter experience and email journey At the supporter experience edition of I Wish I’d Thought Of That, Lianne Howard-Dace showed fundraisers what we can all learn from the marvellous communications by toilet paper brand Who Gives a Crap.