5 pages tagged with Supporter experience:

  • Charity e-commerce – learning from the best online shops in the sector by Matt Smith Fundraising, marketing and digital teams need to work together to improve charity e-commerce and offer a better user experience. Matt Smith shares examples from charities who are leading the way – delivering great customer support and ongoing communication. Read on to find out how you can turn a ‘transaction’ into a more meaningful supporter experience.
  • Harry Perkins Institute: Habit tracker regular giving acquisition by Paige Gibbs The Harry Perkins Institute of Medical Research (aka the Perkins) revolutionised its fundraising with a superb – and successful – push to attract more regular givers. 
  • Oamaru Blue Penguin Colony: ‘Adopt a penguin’ by Simone Owens We are fundraisers, but we are often donors too. In this case study Simone Owens shares how a day out on her family holiday in New Zealand led to a very special penguin adoption... and a very memorable supporter experience. 
  • Supporter care – it’s the best investment you can make in fundraising by Ralph Welch Ralph Welch didn’t expect his chance encounter with a Women’s Super League customer service team to make him think much about fundraising. But an unexpected response after a recent purchase made him reflect on charities and supporter care. Read on to find out more and learn a few top tips.
  • Who Gives a Crap: supporter experience and email journey by Lianne Howard-Dace At the supporter experience edition of I Wish I’d Thought Of That, Lianne Howard-Dace showed fundraisers what we can all learn from the marvellous communications by toilet paper brand Who Gives a Crap.