Communications toolbox

How can you raise money for your organisation if no-one knows about the good work you do or the need for funds? In the SOFII communications toolbox you will find some great tools and advice to help you tell stories to your donors that will motivate them to give.

Synecdoche, synecdoche…we all fall down

by George Smith

George again takes up the baton for fine writing. Or does he when he encourages you, the fundraiser, to grab the word ‘synecdoche’.? What in the name of sanity is that?

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‘Who says that, these days, off-the-page donor recruitment can’t be massively profitable?’

by Ken Burnett

This candid exposé shares with you the inside story of a remarkable acquisition success, though it took such to-ing and fro-ing to achieve it that SOFII lost one of its star acts for the epic Once Upon I Wish I’d Thought Of That. Despite this sad story Indra Sinha’s experience shows that a former fundraising faithful is far, far from finished. And that fine writing is still worth its weight in gold.

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The UK donor commitment study. And why it could be worth thousands of pounds to you and your cause

by Ken Burnett

An open letter from SOFII’s managing trustee announcing a free SOFII/ Agitator webinar of some importance.

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Eleven tips to run a really good creative ideas session

Everyone should feel comfortable to participate fully in the session.

by Lucy Gower

Lucy Gower from the NSPCC, gives you the low-down on how, with a little effort and planning, you can ensure that your creative sessions are truly inspirational.

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Make an elevator speech that works

elevator icon

by Tom Ahern

Fundraising and communications professional, Tom Ahern, explains the technique he uses to get fundraisers really thinking about the essence of their pitch.

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A creative brief for fundraisers: why it matters, and how it can help you raise more money

by Lisa Sargent

This creative brief comes courtesy of Lisa Sargent, principal at Sargent Communications, LLC in the USA.

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What’s in a phone script?

by Joe White

Veteran telephone fundraising specialist, Joe White, critiques three real examples of phone scripts. With as many as 70 per cent of calls ending in failure to secure further commitment, you need to know what you should be doing to increase your chances of success.

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Results from the International Gift Planning Survey

by Andy Levy-Ajzenkopf

Earlier this week Charity Village published a cover story on their initiative with GiveGreen Canada, the legacies survey report. It contains some interesting and even startling conclusions about the state of legacies promotion among nonprofits worldwide. We have re-produced the article on our site for you to read.

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Graphic design style guide with examples

by Julia Reich

Ever wondered which logo you’re supposed to use from the many, ever-so slightly different versions saved on your database? Ever wondered if it really matters? It does; and design consultant Julia Reich is here to tell you why.

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How to be a fundraising hedgehog

by Damian O’Broin

We first published this entry in SOFII’s blog in 2013. We’re not only reproducing it here because we love the title, but also because the answer to the three challenging questions Damian O’Broin poses will be an important tool for the future of fundraising for your charity. And when you’ve found the one thing that can answer all three then you’ve got yourself a hedgehog. So now you just need to read Damian’s article to find out what to do with it...

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Major contributors to this section

George Smith

A legendary marketing/fundraising guru and curmudgeon.

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Fergal Byrne

Fergal Byrne is a seasoned freelance journalist whose work has appeared in The Financial Times, The Guardian and The EveningStandard. He’s been writing about finance and business for more than 20 years, but his main area of interest is now non-profits and charities. Contact Fergal here.

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Charlie Hulme

Charlie Hulme is managing director of DonorVoice. He helps charities uncover what, of all the things they do, improves the strength of relationships  and what is harmful. Partners see a massive improvement in performance, value and retention.

Voted top speaker at the Institute of Fundraising’s National Convention in 2013, he writes frequently for SOFII, 101fundraising, the Institute of Fundraising and many others.

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