Top tips & how tos
The focus in this section is on practical ‘how to’ lists. Here the world's leading fundraisers share the distilled wisdom of their experience in digestible bite-sized nuggets that you can use immediately.
The power of benchmarking
by Jonathon Grapsas
How looking around at others can help you raise more money for your cause.
Read moreThe 11 pillars of fundraising wisdom – plus the five assumptions that underpin effective fundraising
by Ken Burnett
In this noisy, brash and insincere world, how can fundraisers and their organisations stand out and be understood when much of the ground we would occupy is not our exclusive preserve? Indeed, our traditional territory tends to be crowded with other occupants who also posture, to the same audiences we wish to inspire, as ‘socially concerned’ and ‘worthwhile’, so we nonprofits have to struggle to be distinctive and different.
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