Top tips & how tos

The focus in this section is on practical ‘how to’ lists. Here the world's leading fundraisers share the distilled wisdom of their experience in digestible bite-sized nuggets that you can use immediately.

The Bruce Barton letters: 22 classic direct mail appeals

by Ken Burnett

If you are new to SOFII, or an old hand, please have a look at some great fundraising letters you’ll love. Written by Bruce Barton over many years, they are priceless examples of the craft of writing fundraising letters.

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The power of benchmarking

At its simplest, benchmarking means improving ourselves by learning from others

by Jonathon Grapsas

How looking around at others can help you raise more money for your cause.

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The 11 pillars of fundraising wisdom – plus the five assumptions that underpin effective fundraising

by Ken Burnett

In this noisy, brash and insincere world, how can fundraisers and their organisations stand out and be understood when much of the ground we would occupy is not our exclusive preserve? Indeed, our traditional territory tends to be crowded with other occupants who also posture, to the same audiences we wish to inspire, as ‘socially concerned’ and ‘worthwhile’, so we nonprofits have to struggle to be distinctive and different.

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