Top tips & how tos

The focus in this section is on practical ‘how to’ lists. Here the world's leading fundraisers share the distilled wisdom of their experience in digestible bite-sized nuggets that you can use immediately.

Creating a supportive workplace for fundraisers

by Norma Cameron

You’ve heard of the donor bill of rights; hopefully you have one pinned above your desk. Now, if you click here you’ll find a bill with a difference just for you: a bill of rights for fundraisers. If you’d like to add anything, please let us know.

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Lessons from young charities - part 2

by James Read

You can read principles three, four and five here

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Lessons from young charities - part 1

by James Read

In this article, creative director and copy chief of marketing and fundraising agency Grizzard, James Read, looks at some of the newest and relatively small charities that have succeeded in raising enviable amounts of awareness and money. He shares the five principles he believes characterise today’s most innovative nonprofits and how you can apply them to your organisation.

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Tom Ahern’s nine-step communications self-audit

by Tom Ahern

Why pay thousands to have an expert tell you what you’re doing wrong? Audit your donor communications yourself, using these criteria.

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Ten things you should remember when writing to trusts and foundations

by Jo Habib

As with all fundraising, you really need to think about what you are doing from the foundations’ – the donors’ – perspectives. If you were them, what would you want? How would you want to be approached? What would you want to know?

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Finding the perfect fundraising database in an imperfect world

by Robert Weiner

Searching for a donor database for your organisation can be a daunting task. It can be difficult to know where to start, what functions and features you're really going to need, and where to look for affordable options.

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How to lose £9,000 without even asking

by Anthony Clay

Why timing is everything. And when it pays to ask for more.

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Five acquisition tests: you choose the winner

by Willis Turner

Sometimes when we test packages we’re actually testing theories.

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Demographic trends: ten reasons why we’re not the way we were

by Dr Judith E. Nichols

Here are ten jaw-dropping demographic trends, according to Cheryl Russell, editorial director of New Strategist Publications, in American Consumers Newsletter, 8 January 2008, that make us different from the way we used to be – and what they tell us about our future. While the statistics may be based on Americans, the trends are fairly universal in developed societies.

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Five lessons learned from higher education fundraising

by David Hazeltine

My agency, Yellowfin Direct Marketing, works mainly with fundraising professionals in development, alumni relations, and marketing. Though classed together as a single group, the differences between these institutions – from small, private colleges to large, public universities – can be vast. This, along with the differences between the various constituents of these institutions – alumni versus parents versus faculty and staff versus community – creates many challenges and opportunities for which we have provided and tested solutions.

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