IWITOT is a unique spin on the usual fundraising conference. At every IWITOT our attendees (from veterans to newbies) are given the opportunity to be inspired, as their peers showcase brilliant examples of fundraising from around the world. 

Every speaker has just seven minutes to champion an innovative and exciting fundraising campaign or concept that they wish they’d thought of themselves. But there is a catch… all speakers must speak enthusiastically about someone else’s idea, not their own. Egos are banned for the day! 

We think IWITOT is the greatest fundraising conference of all and we are proud of our consistently positive feedback from speakers and attendees. 

IWITOT 2024

We proudly hosted our twelfth edition of IWITOT on Thursday, 7 November 2024. Our team and our audience had a fantastic day in London at the Amnesty International Human Rights Centre – after all, it is the very place where IWITOT began in 2012. Plus, hundreds more fundraisers joined us online too!

If you missed it, don't worry. Simply click here to purchase your own recording and experience all the fun and inspiration.

Host your own IWITOT

Adding an IWITOT session to your fundraising conference is a fun and engaging way to enhance your event and boost ticket sales. IWITOT always draws a crowd and appeals to a wide range of fundraisers. From experienced practitioners to staff just starting out, IWITOT is an inspirational and informative session for everyone. 

If you are interested in adding an IWITOT session to your own conference, then email lynda@sofii.org for more details on how to do so. We will give you all the tools to put on a great IWITOT and can help you throughout the process. We offer two packages of support and would love to talk through what SOFII can offer you.

Speak at IWITOT

We are always looking for new speakers to take the stage at our IWITOT events. IWITOT is a great way to grow your network and get valuable public speaking experience. It is only a seven minute slot after all!

SOFII works hard to ensure a diverse and inclusive line-up at our IWITOT events, and we actively encourage new faces to put themselves forward. We will support you along the way and can even offer you help in sourcing a great fundraising idea to present, or connect you with a mentor in the sector.

So, if you would like to join the many amazing fundraisers who have presented at our IWITOT events, please click here for more information, or email lynda@sofii.org to start a conversation about securing your own speaking place at an upcoming IWITOT. 

Previous IWITOTs 

The first IWITOT event took place in 2012 and its success encouraged us to run a sequel in both London and Toronto in 2013. Fundraisers loved it. They couldn’t get enough of IWITOT. 

So, we hosted further IWITOT events in London during 2014 and 2015, as well as our first event across the pond, Baltimore in 2015. Then we were back in London to sold-out success in 2016, 2018 and 2019. 

The Covid-19 pandemic meant that we moved to a hugely successful virtual edition of our London IWITOT in April 2020, before offering an amazing special supporter experience edition (online) in December 2020.

In January 2021, we took IWITOT across the pond for a virtual edition of IWITOT: The Americas. Later, in September 2021, SOFII worked with fundraisers in South America to bring you a virtual Spanish language IWITOT before delivering another IWITOT: The Americas in May 2022, once again online.

In 2022 we were back in-person at the iconic Holborn Studios in London. And for this 10th anniversary celebration we brought you our first-ever fully hybrid event so everyone around the globe could join in – #IWITOT10 was fabulous. In fact, it worked so well that we repeated this same format again in 2023 and 2024. 

To see the great speakers and some of the campaigns featured at each of our main IWITOT events over the years, browse the pages below:

IWITOT 2024: highlights coming soon, November 2024

IWITOT 2023, live from Holborn Studios in London, November 2023

#IWITOT10: our tenth anniversary hybrid extravaganza, November 2022 

IWITOT: The Americas 2022, May 2022 

IWITOT en Español, September 2021 (first-ever Spanish language edition)

IWITOT: The Americas, January 2021   
 

I Wish I’d Thought of That, the supporter experience edition 2020

I Wish I’d Thought of That, the VIRTUAL edition 2020

I Wish I’d Thought of That, London 2019

I Wish I’d Thought of That, London 2018

I Wish I’d Thought of That, London 2016

I Wish I’d Thought of That, London 2015

I Wish I’d Thought of That, Baltimore 2015

I Wish I’d Thought of That, London 2014

I Wish I’d Thought of That, London 2013

I Wish I’d Thought of That, Toronto 2013

I Wish I’d Thought of That, London 2012

*We have many, but not all, campaigns presented at IWITOT on the SOFII website as case histories.

**I Wish I'd Thought of That (IWITOT) originates from a genius idea by fundraising agency Open Creates. Developed in partnership with Open, IWITOT aims to raise vital funds for The SOFII Foundation. You can find out more about our valued friends and partners, Open, by visiting their website here.