Every­thing IWITOT

This is your one-stop shop for all the lat­est infor­ma­tion on SOFII’s world famous I Wish I’d Thought of That (IWITOT) events. If you want to attend, be a speak­er, host your own ses­sion or revis­it a past IWITOT – every­thing you need is right here…

Written by
December 01, 2022

IWITOT is a unique spin on the usual fundraising conference. At every IWITOT our attendees (from veterans to newbies) are given the opportunity to be inspired, as their peers showcase brilliant examples of fundraising from around the world. 

Every speaker has just seven minutes to champion an innovative and exciting fundraising campaign or concept that they wish they’d thought of themselves. But there is a catch … all speakers must speak enthusiastically about someone else’s idea, not their own. Egos are banned for the day! 

We think IWITOT is the greatest fundraising conference of all and we are proud of our consistently positive feedback from speakers and attendees. 

Our most recent event was IWITOT 2023. We celebrated great fundraising ideas live in-person (at Holborn Studios in London) and online on Thursday, November 9th, 2023

Host your own IWITOT

Adding an IWITOT session to your fundraising conference is a fun and engaging way to enhance your event and boost ticket sales. IWITOT always draws a crowd and appeals to a wide range of fundraisers. From experienced practitioners to staff just starting out, IWITOT is an inspirational and informative session for everyone. 

If you are interested in adding an IWITOT session to your own conference, then email carolina@sofii.org for more details on how to do so. We will give you all the tools to put on a great IWITOT and can help you throughout the process. We offer two packages of support and would love to talk through what SOFII can offer you.

Speak at IWITOT

We are always looking for new speakers to take the stage at our IWITOT events around the globe. IWITOT is a great way to grow your network and get valuable public speaking experience. It is only a seven minute slot after all!

SOFII works hard to ensure a diverse and inclusive line-up at our IWITOT events, and we actively encourage new faces to put themselves forward. We will support you along the way and can even offer you help in sourcing a great fundraising idea to present, or connect you with a mentor in the sector.

So, if you would like to join the many amazing fundraisers who have presented at our IWITOT events, please click here for more information, or email carolina@sofii.org to start a conversation about securing your own speaking place at an upcoming IWITOT. 

Previous IWITOTs 

The first-ever IWITOT event happened in 2012 and its success encouraged us to run a sequel in both London and Toronto in 2013. Fundraisers loved it. They could not get enough of IWITOT. So, we gave you what you wanted and hosted further IWITOT events in London during 2014 and 2015, as well as our first across the pond, Baltimore in 2015. Then we were back in London to sold-out success in 20162018 and 2019

After the hugely successful virtual edition of our London IWITOT in April 2020 and an amazing special supporter experience edition in December 2020, we took IWITOT across the pond for IWITOT: The Americas in January 2021. 

Later, in September 2021, SOFII worked with fundraisers in South America to bring you a Spanish language IWITOT before delivering another IWITOT: The Americas in May 2022.

Since then, we have celebrated our 10th anniversary with our first-ever fully hybrid IWITOT - #IWITOT10 - and we repeated this format again in 2023. 

SOFII and Open are now planning IWITOT 2024 - date TBC in November 2024. Sign up to SOFII emails here to make sure you don’t miss any updates

To see the great speakers and campaigns featured at each of our main IWITOT events, click below:

IWITOT 2023, our second fully hybrid event, live from Holborn Studios in London, November 2023 – highlights coming soon!

#IWITOT10: our tenth anniversary hybrid extravaganza, November 2022 – highlights coming soon!

IWITOT: The Americas 2022, May 2022 – highlights coming soon!

IWITOT en Español, September 2021 (first-ever Spanish language edition)

IWITOT: The Americas, January 2021   

I Wish I’d Thought of That, the supporter experience edition 2020

I Wish I’d Thought of That, the VIRTUAL edition 2020

I Wish I’d Thought of That, London 2019

I Wish I’d Thought of That, London 2018

I Wish I’d Thought of That, London 2016

I Wish I’d Thought of That, London 2015

I Wish I’d Thought of That, Baltimore 2015

I Wish I’d Thought of That, London 2014

I Wish I’d Thought of That, London 2013

I Wish I’d Thought of That, Toronto 2013

I Wish I’d Thought of That, London 2012

*We have many, but not all, campaigns presented at IWITOT on the SOFII website as case histories. We do our very best to liaise with speakers and get their inspirational ideas onto the site for all to enjoy and be inspired by. 

**I Wish I'd Thought of That (IWITOT) originates from a genius idea by fundraising agency Open Creates. Developed in partnership with Open, IWITOT aims to raise vital funds for The SOFII Foundation. You can find out more about our valued friends and partners, Open, by visiting their website here.

About the author: SOFII

The SOFII collection aims to be the most comprehensive, best organised, and most inspiring collection of fundraising related content from around the world.

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