Multi-media

Not many tasks are more challenging for today’s fundraiser than mounting a campaign that has to succeed across a wide range of different media. But, increasingly, fundraising and social change campaigns are required to work in more than one medium, often in several. Truly the twenty-first century fundraiser has to be a master of communication. To get one central message across consistently and effectively deploying all of the available media demands consummate professionalism.

Arrels Fundació: cardboard hearts for the homeless

cardboard hearts website

by SOFII

Arrels Fundació have come up with an excellent way to wear your heart on your sleeve to raise money and awareness of the growing number of homeless people in Barcelona. It is also easily copied.

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Handicap International: the Christmas tree bag

by SOFII

A Christmas product that aims to get into six million homes to help disabled children.

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RNLI: train one, save many campaign

The emotive image of an RNLI crew member holding the hands of the people he rescues brought the case for support to life.

by SOFII

A campaign from RNLI with a simple but powerful theme, message, image and call to action.

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The Salvation Army: UK Christmas appeal

Pack shot

by SOFII

Some donors have rational reasons for giving, some have emotional reasons and some go on a journey. Our strategy was to model this behaviour, to take the insight and analysis to new levels of understanding.

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Plan International UK’s ‘prospecting’ campaign

All new donors started receiving texts over the weekend.

by SOFII

Sampling has become the primary route for selling software, music and film. Could it be applied to child sponsorship, which is such a desirable ‘product’ for many charities?

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HEKS charity shop Switzerland: virtual but not traditional gifts

by SOFII

This first exhibit to come to SOFII from a Swiss fundraising organisation could hardly be better. This campaign was created to give donors an option to buy a virtual Christmas gift, the money raised from which benefits disadvantaged people overseas and in Switzerland.

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Portuguese Red Cross: the store that sells hope

The store logo.

by SOFII

This exhibit demonstrates innovation, creativity and a new way to make people feel good about giving.

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The Art Fund: the battle to save the Staffordshire Hoard

art fund pack

by SOFII

This emergency appeal captivated the imagination of the public and was so successful that it even closed a few weeks early. This will be a useful read for all fundraisers.

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Save the Children: Gaza ceasefire SMS campaign

by SOFII

When Save the Children took the thousands of messages they received to 10 Downing Street, the prime minister, then Gordon Brown, spoke out to demand a ceasefire in Gaza. They also converted 9,000 respondents to regular giving.

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Children’s Hospital Foundation, Washington DC, USA: send a valentine to a child in the hospital

The landing page.

by SOFII

The Children's Hospital Foundation were convinced that Valentine's Day could have enormous potential for fundraisers. Even though the first attempts didn't live up to expectations, they perservered until, eventually, that vision paid off.

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