Events

Charity events are as varied and colourful as fundraising itself. They’re only limited by the imaginations of their organisers and their capacity to make things happen against all odds. But in many markets the costs of running events are rising and competition for donors' interest and participation is fierce, not to mention competition for their funds. In this section you will find details of some of the world’s most original and effective events.

The Medical Foundation: immortality auction

Ad creative, 2

by SOFII

A durable, readily replicable fundraising idea. This concept from the Medical Foundation is not just simple it seems hard to imagine it not being a success in the right hands.

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Red Cross USA: the Tiffany circles

The beautiful Tiffany window from the Red Cross offices in Washington DC.

by SOFII

Giving circles like the Tiffany circles of the Red Cross can make giving more interesting, more satisfying with a group of other enthusiastic donors.

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Cancer Research UK: the race for life

by SOFII

Cancer Research UK’s race for life is an event for women only, so it gives them the chance to take action against cancer. Through constant innovation over many years, nearly £500 million has been raised to beat cancer.

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Arrels Fundació: cardboard hearts for the homeless

cardboard hearts website

by SOFII

Arrels Fundació have come up with an excellent way to wear your heart on your sleeve to raise money and awareness of the growing number of homeless people in Barcelona. It is also easily copied.

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HP-HF: the ‘yellow coins’ project, collected by children for children

Special moneyboxes.

by SOFII

‘The yellow coins’ moneybox was a success from the beginning and has become an annual event. In 2011, the project raised €2.8 million (over £2.2 million and over $3.6 million).

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Handicap International: the Christmas tree bag

by SOFII

A Christmas product that aims to get into six million homes to help disabled children.

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The German Leprosy Relief Association: ‘Different Strokes’, the art show with a difference

A section of the electronic invitation

by SOFII

Different strokes – an art show with a cause – organised by the German Leprosy Relief Associaiton in India created a world of opportunity for disabled, or rather differently-able, adults and children artists by giving them the opportunity to show – and sell – their work alongside that of professionals.

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RNLI: train one, save many campaign

The emotive image of an RNLI crew member holding the hands of the people he rescues brought the case for support to life.

by SOFII

A campaign from RNLI with a simple but powerful theme, message, image and call to action.

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Greenpeace UK: the Rainbow Warrior III thank-you video

Rainbow Warrior III.

by SOFII

'...It was a really inspiring video and your generosity saying it was all of our ship was very moving.'

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Macmillan Cancer Support: the World’s Biggest Coffee Morning

They look as if they’re having fun.

by SOFII

What would fundraising be without volunteers? Another great exhibit that shows how partnerships can turn a simple idea into pure gold.

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