Telephone fundraising

WaterAid: The Big Dig

by Reuben Turner

A very fine example of how storytelling, done right, can change the world. Isn’t the infographic just great? (SOFII loves the crossed legs). This campaign is fun, innovative, engaging, emotional (imagine how you’d feel with no toilet…) and highly effective as, inevitably, real storytelling in real time was bound to be. Altogether brilliant.

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Breakthrough Breast Cancer: ‘touch look check’ campaign

The leaflet.

by SOFII

This campaign successfully united two aims: to increase knowledge of the warning signs of breast cancer and recruit a large number of regular givers.

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Telephone fundraising, part 3: designing and delivering a campaign

by Bethan Holloway

The third – and last for the time being – article on telephone fundraising from Bethan Holloway explains how to design and deliver a campaign.

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Plan International UK’s ‘prospecting’ campaign

All new donors started receiving texts over the weekend.

by SOFII

Sampling has become the primary route for selling software, music and film. Could it be applied to child sponsorship, which is such a desirable ‘product’ for many charities?

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Tap-n-Give: modern technology for fundraising

Tap-n-Give is an innovative iPhone, iPod Touch and iPad application in which for a small donation, users receive customised images and wallpapers which they can show to family and friends.

by SOFII

This simple yet innovative exhibit shows how a new iPhone app is raising awareness and increasing donations. Will you try it out?

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Telephone fundraising, part 2: how to use the phone across different programmes

by Bethan Holloway

In the second part of her articles on telephone fundraising, Bethan Holloway gives an overview of fundraising campaigns that the telephone could massively improve.

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Wood Green Animal Shelters: urgent £3 food appeal

The picture of Honey used on the outer of the mail pack and one of the press advert variations speaks volumes to any animal lover.

by SOFII

Wood Green, The Animals Charity changed their fundraising strategy and are now achieving better ROIs on their cold recruitment campaigns than ever before.

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Telephone fundraising, part 1: why the phone is a great fundraising tool

by Bethan Holloway

In this first of three articles Bethan Holloway gives five reasons why the telephone is such a great fundraising tool whether your organisation is small or large.

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Send a Cow: thank-you drive

by SOFII

The team at Send a Cow are passionate about saying thank you to their supporters.

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Wood Green Animal Shelters: hungry mouths SMS Christmas campaign

by SOFII

The fundraising team at Wood Green Animal Shelters decided to be brave and try something new in their Christmas campaign – and it paid off. Their successful SMS campaign resulted in new donors and new gifts.

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