Matthew Sherrington
Are you answering the right questions if you don’t want to bore people?
by Matthew Sherrington
Where do most nonprofits tend to start when it comes to telling their story? They start with themselves: ‘Who We Are’, or on their website ‘About Us’. And then they move on to ‘What We Do’, a description of the activities or themes they work on. More about ‘me’. But people generally aren’t interested in you. They are interested in the cause or issue they are passionate about. They are interested in the difference they can make. So it’s not about you.
Read moreEveryChild Gift Aid: ‘mop-up’ campaign
by Matthew Sherrington
For any UK charity, reclaiming tax on donations going back the last four years could be a huge windfall. This case study shows you how it’s done... because after sending out this successful direct mail piece, EveryChild’s average Gift Aid claim was £165 per response.
Read moreGreenpeace USA newsletter: the origami whale
by Matthew Sherrington
If you want to engage your donors give them something interesting and fun to do. This is an example of transforming the humble newsletter, with new energy and purpose, to deliver a real involving experience to supporters.
Read moreIt won't work here!
by Matthew Sherrington
Matthew Sherrington is depressed and losing patience with fundraisers who won't try a different idea.
Read moreMo-tivations. Why (oh why) am I doing it? And why would you support me?
by Matthew Sherrington
‘You’ll be cool. A dad of teenage daughters will do anything to hear himself described like that. Anything,’ says Matthew Sherrington who listened, faced his fears and grew a ‘mo’ for prostate cancer. But what were the other six motivations that he thinks make people do something for a charity that they know little about? Find out here.
Read moreOxfam pledged gifts
by Matthew Sherrington
Now here’s a challenge for you. How would you raise money if you didn’t have all the innovations we have today? No direct mail, no telephone, no face to face… Click here to discover how Oxfam, back in the 1960s, collected 300,000 regular pledged gifts without such aids.
Read moreSave the Children: knit one save one
by Matthew Sherrington
Knit a tiny hat and you could save a newborn baby’s life. This beautiful campaign from Save the Children UK shows what can happen when you make it crystal clear to people the difference they can make.
Read moreWhy asking and thanking is all wrong
by Matthew Sherrington
Do you think Matthew Sherrington is just being controversial when he says that asking and thanking are wrong? Or does he have a point?
Read more
