CDE project 11: communication with individual donors
Project 11 is made up of six different sub projects investigating how the donor experience can be enhanced via different channels commonly used in communicating with individual donors. These projects cover: • Mass media • Direct mail and other areas of direct marketing • Telephone fundraising • Digital fundraising • Community fundraising • Face to face fundraising.
Click this link for all the CDE project summaries and where to find them on SOFII. For access to all CDE content on SOFII go to the home page and click on the special CDE portal just below the masthead.
CDE project 11c digital section 2 part 1: putting the principles and actions into practise
by The Commission on the Donor Experience
Technological innovation and its use for charity - Understand and design based on donor preferences - Online Journeys
Read moreCDE project 11c digital section 2 part 2: putting the principles and actions into practise
by The Commission on the Donor Experience
Usability - General website usability - Accessibility - Language use - Storytelling - Storytelling and conversations
Read moreCDE project 11c digital section 2 part 3: putting the principles and actions into practise
by The Commission on the Donor Experience
Marketing consent - Email marketing - Mobile-oriented design and browser adaptation - Search Engine Optimisation - How donations are accepted
Read moreCDE project 11d summary: community
by The Commission on the Donor Experience
Community fundraising is sometimes referred to as regional, local or volunteer fundraising, and encompasses a broad spectrum of fundraising work that takes place either on or offline in the community.
Read moreCDE project 11d community section 1
by The Commission on the Donor Experience
The approach & Value of the Community Fundraising Sector.
Read moreCDE project 11d community section 2
by The Commission on the Donor Experience
Putting the principles and actions into practice - Volunteering - Methodology
Read moreCDE project 11e summary: telephone
by The Commission on the Donor Experience
The telephone is a powerful and engaging channel of communication to reach donors and supporters when it is used within a multi-channel communication strategy.
Read moreCDE project 11e telephone: how we arrived at these summary principles – our approach
by The Commission on the Donor Experience
We took a two-pronged approach to reaching these summary principles.
Read moreCDE project 11e telephone: key findings
by The Commission on the Donor Experience
We would like to highlight what we believe to be 6 key findings around charities’ use of the telephone in delivering a high-quality donor experience.
Read moreCDE project 11e telephone: conclusion and about the authors
by The Commission on the Donor Experience
The telephone, or voice to voice communication in general, should be one of the most effective engagement channels available to charities.
Read moreCDE project 11e telephone: case study - Save the Children
by The Commission on the Donor Experience
Agency Selection - Supporter Centricity - Preference Captures - Training and Engagement - Monitoring - Supporter Feedback - Learnings - Challenges.
CDE project 11e telephone: case study - Erskine Stewart’s Melville Schools, Edinburgh
by The Commission on the Donor Experience
The problem we wanted to solve, an the idea we wanted to test.