CDE project 11: communication with individual donors

Project 11 is made up of six different sub projects investigating how the donor experience can be enhanced via different channels commonly used in communicating with individual donors. These projects cover: • Mass media • Direct mail and other areas of direct marketing • Telephone fundraising • Digital fundraising • Community fundraising • Face to face fundraising.

Click this link for all the CDE project summaries and where to find them on SOFII. For access to all CDE content on SOFII go to the home page and click on the special CDE portal just below the masthead.

CDE project 11c digital section 2 part 1: putting the principles and actions into practise

by The Commission on the Donor Experience

Technological innovation and its use for charity - Understand and design based on donor preferences - Online Journeys

Read more

CDE project 11c digital section 2 part 2: putting the principles and actions into practise

by The Commission on the Donor Experience

Usability - General website usability - Accessibility - Language use - Storytelling - Storytelling and conversations

Read more

CDE project 11c digital section 2 part 3: putting the principles and actions into practise

by The Commission on the Donor Experience

Marketing consent - Email marketing - Mobile-oriented design and browser adaptation - Search Engine Optimisation - How donations are accepted

Read more

CDE project 11d summary: community

by The Commission on the Donor Experience

Community fundraising is sometimes referred to as regional, local or volunteer fundraising, and encompasses a broad spectrum of fundraising work that takes place either on or offline in the community.

Read more

CDE project 11d community section 1

by The Commission on the Donor Experience

The approach & Value of the Community Fundraising Sector.

Read more

CDE project 11d community section 2

by The Commission on the Donor Experience

Putting the principles and actions into practice - Volunteering - Methodology

Read more

CDE project 11e summary: telephone

by The Commission on the Donor Experience

The telephone is a powerful and engaging channel of communication to reach donors and supporters when it is used within a multi-channel communication strategy.

Read more

CDE project 11e telephone: how we arrived at these summary principles – our approach

by The Commission on the Donor Experience

We took a two-pronged approach to reaching these summary principles.

Read more

CDE project 11e telephone: key findings

by The Commission on the Donor Experience

We would like to highlight what we believe to be 6 key findings around charities’ use of the telephone in delivering a high-quality donor experience.

Read more

CDE project 11e telephone: conclusion and about the authors

by The Commission on the Donor Experience

The telephone, or voice to voice communication in general, should be one of the most effective engagement channels available to charities.

Read more

CDE project 11e telephone: case study - Save the Children

by The Commission on the Donor Experience

Agency Selection - Supporter Centricity - Preference Captures - Training and Engagement - Monitoring - Supporter Feedback - Learnings - Challenges. 

Read more

CDE project 11e telephone: case study - Erskine Stewart’s Melville Schools, Edinburgh

by The Commission on the Donor Experience

The problem we wanted to solve, an the idea we wanted to test.

Read more