CDE project 11e tele­phone: how we arrived at these sum­ma­ry prin­ci­ples – our approach

Written by
The Commission on the Donor Experience
April 24, 2017

We took a two-pronged approach to reaching the summary principles we have laid out above:

  • A series of 8 workshop sessions, held in over the summer of 2016, attended by representatives from both charities and agencies
  • An online survey, sent in February 2017 to members of the Commission’s e-newsletter list, selected online discussion groups dedicated to fundraisers, and CASE Europe’s Admin-DEVELOP discussion list (used by fundraisers in the higher education sector). This received 93 complete responses - 82 from staff in charities, and 11 from staff working in telephone fundraising agencies.
  • A full breakdown of the survey results and free-form comments is available in Appendices 1 and 2.

Click on the image below to view project 11e in full - PDF format.

About the author: The Commission on the Donor Experience

The CDE has one simple ideal – to place donors at the heart of fundraising. The aim of the CDE is to support the transformation of fundraising, to change the culture to a truly consistent donor-based approach to raising money. It is based on evidence drawn from first hand insight of best practice. By identifying best practice and capturing examples, we will enable these to be shared and brought into common use.

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