CDE project 11a: steps four and five

by The Commission on the Donor Experience

Step four: planning the donor journey. Step five: imagery, emotion and language

CDE project 11a: appendix 1 and appendix 2

by The Commission on the Donor Experience

Appendix 1: research sources and appendix 2: methodology

CDE project 11b summary: direct mail

by The Commission on the Donor Experience

How can we plan better as a sector to avoid individuals being inundated with our communications and ensure that that our messages get the attention they deserve rather than all being lost in such a crowded space?

CDE project 11b: part one - direct mail that works

by The Commission on the Donor Experience

Introduction and some basics.

CDE project 11b: the three key and separate steps to crafting a great DM appeal

by The Commission on the Donor Experience

Step 1: the proposition. Step 2: the concept. Step 3: the do’s and don’ts of direct mail appeal writing and design. 

CDE project 11b: part two - output from the direct mail workshop and recommendations to improve the donor experience

by The Commission on the Donor Experience

Examples of direct mail and recommendations to improve the donor experience. Recommendation one. 

CDE project 11b: recommendations to improve the donor experience - two and three

by The Commission on the Donor Experience

Recommendation 2: Think about how donors FEEL.

Recommendation 3: Be an ambassador, as well as a fundraiser

CDE project 11b: recommendations to improve the donor experience - four and five

by The Commission on the Donor Experience

Recommendation 4: Be smart with data

Recommendation 5: Have a great offer and compelling reason to give

CDE project 11b: recommendation 6 - thank properly and great customer service

by The Commission on the Donor Experience

Thank personally and quickly. As project 6 on emotion recommends, fundraiser’s should aspire to be ‘famous for frequent, fast, fabulous feedback’. 

CDE project 11b: appendix 1

by The Commission on the Donor Experience

Additional income plus cost savings from a digital print strategy - a direct mail case study from World Vision. 

CDE project 11c digital section 2 part 3: putting the principles and actions into practise

by The Commission on the Donor Experience

Marketing consent - Email marketing - Mobile-oriented design and browser adaptation - Search Engine Optimisation - How donations are accepted

CDE project 11c digital section 2 part 2: putting the principles and actions into practise

by The Commission on the Donor Experience

Usability - General website usability - Accessibility - Language use - Storytelling - Storytelling and conversations