Appendix 1: Research sources

1. Relationship Fundraising: A donor-based approach to the business of raising money by Ken Burnett

2. How are you managing the donor journey? by Tony Elischer – 101 Fundraising.

3. The Donor Journey Pocket Guide by Rogare

4. How to love your donors (to death) by Stephen Pidgeon

5. Relationship Fundraising Volumes 1 to 4, Rogare

6. The Supporter Journey – myth or reality? Think Consulting Solutions 

7. The User’s Journey by Donna Lichaw

Additional context and background

• See also CDE project 3, Satisfaction and commitment, here.
• See also CDE project 4, Thank you and welcome, here.
• See also CDE project 13, Giving donors choices, here.
• See also CDE project 18, Supporters as advocates, here.

Recommended further reading:

http://www.thedonorvoice.com 

http://www.thedonorvoice.com/is-donor-centric-real-or-unicorn/

Appendix 2: Methodology

The project recruited a group of fundraisers from within the enthusiasts to determine the scope of the project, carry out the mystery shopping, design the questionnaire and liaise with participating charities. The group has also reviewed the final report.

Rachel Hunnybun, Donor Voice

Steff de Simone, Care2

Hayley Lloyd, Practical Action

Gabi Field, St Catherine’s Hospice

Jennie Sullivan, Great Ormond Street Hospital

Lily Davies, Chickenshed

Nine charities completed our questionnaire about the supporter journeys that they have developed. The questions asked can be seen in the VSO case study example above.

Prostate Cancer UK

VSO

Practical Action

Rethink

Greenpeace

Four charities wished to remain anonymous

We spoke with Jen Love from Agents of Good and Ontario Nature in Canada via Skype, and they shared their experience of developing a supporter journey.

We also received a case study from Murat Ismail from King’s College London and King’s Health Partners, as well as an article from Ellen Janssens from the Dutch Heart Foundation