CDE project 9: major donors
High net worth individuals are increasingly addressed by charities as a distinctly different group of donors requiring individually tailor-made cultivation and development plans. This project will look at what’s cutting edge in major donor development with a view to capturing these lessons and where appropriate suggesting how major donor experiences might be applied to other groups of donors too.
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CDE project 9: links across the Commission projects
by The Commission on the Donor Experience
Links between the major donors project and all of the other projects of the Commission.
Read moreCDE project 9: appendices 1 and 2 - case studies and sources
by The Commission on the Donor Experience
Links to case studies and sources.
Read moreCDE project 9: appendix 3 - methodology
by The Commission on the Donor Experience
As explained in the ‘Approach’ section, the project draws conclusions from the sources listed here.
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