CDE project 9: links across the Com­mis­sion projects

Written by
The Commission on the Donor Experience
Added
April 18, 2017

There are, of course, links between the major donors project and all of the other projects of the Commission.

The table below shows the projects where the links are strongest:

Click on the image below to view project 9 in full - PDF format

About the author: The Commission on the Donor Experience

The CDE has one simple ideal – to place donors at the heart of fundraising. The aim of the CDE is to support the transformation of fundraising, to change the culture to a truly consistent donor-based approach to raising money. It is based on evidence drawn from first hand insight of best practice. By identifying best practice and capturing examples, we will enable these to be shared and brought into common use.

Related case studies or articles

CDE project 9 summary: major donors

This project will look at what’s cutting edge in major donor development with a view to capturing these lessons and where appropriate suggesting how major donor experiences might be applied to other groups of donors too.

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CDE project 9: the approach

There is a clear implication that improving the major donor experience is important to major donors, to individual organisations and to the charitable sector as a whole. This project of the Commission aims to suggest how.

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CDE project 9: putting the principles and actions into practice - part 1

Improve the (major) donor experience by… being really clear about what a major donor to your organisation actually is. 

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CDE project 9: putting the principles and actions into practice - part 2

Deciding whether major donor fundraising is really right for your organisation.

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CDE project 9: putting the principles and actions into practice - part 3

Seeking out the donor’s story.

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CDE project 9: putting the principles and actions into practice - part 4

Seeing the relationship from the donor’s point of view. 

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CDE project 9: putting the principles and actions into practice - part 5

Making the relationship personal and authentic.

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CDE project 9: putting the principles and actions into practice - part 6

Building major donors’ support over time.

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CDE project 9: putting the principles and actions into practice - part 7

Handling things well when they go wrong.

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CDE project 9: putting the principles and actions into practice - part 8

Looking and behaving like one organisation.

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CDE project 9: putting the principles and actions into practice - part 9

Retaining your major donor fundraisers.

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CDE project 9: putting the principles and actions into practice - part 10

Learning from success stories.

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CDE project 9: appendices 1 and 2 - case studies and sources

Links to case studies and sources.

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CDE project 9: appendix 3 - methodology

As explained in the ‘Approach’ section, the project draws conclusions from the sources listed here.

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