Foundations of Fundraising

Deerfield Academy: Bruce Barton’s fundraising letters from the turn of the 1950s, letters 12, 13 and 14

by SOFII

It's a delight now to add letters 12, 13 and 14 to this growing SOFII series featuring legendary writer Bruce Barton's brilliantly conversational direct mail letters for Deerfield Academy.

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Deerfield Academy: Bruce Barton’s fundraising letters for letters 9, 10 and 11, from 1948 and 1949

by SOFII

Reporting back, storytelling and irresistible offers – more fundraising gems from Bruce Barton.

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15 things I would do if I were the new head of donor development, part 1

by Ken Burnett

This list came about when a US journal for fundraisers asked me to imagine I’d just started in a new job, with a clean slate and sufficient resources to set about transforming the donor development function. It’s included here to help anyone in an even vaguely similar situation. And to help me set out my philosophy of donor development.

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ITIHAS (I Think I Have a Solution) leadership workshop

by SOFII

If you want to find new angles on fundraising, SOFII has long been an advocate of keeping a close eye on what’s happening in India.

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Deerfield Academy: Bruce Barton’s fundraising letters from 1946/47, letters 6, 7 and 8

by SOFII

Featured here are letters six, seven and eight from the 21 letters in this SOFII series, three more fine examples of the fundraising letter-writer's art from an age gone by.

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Deerfield Academy: Bruce Barton’s fundraising letters from 1945, letters 3, 4 and 5

by SOFII

These letters are masterful examples of wrapping up serious information in easy conversational style. Find letters three, four and five here.

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A profile of Mal Warwick: America’s genial guru of fundraising direct mail

by Christiana Stergiou

What we at SOFII have to say about this guy.

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Deerfield Academy: Bruce Barton’s fundraising letters from the 1940s, letters 1 and 2

by SOFII

Written between 1944 and 1960, the 22 letters in this series reputedly raised over US$2 million. Serious direct mail copywriters will study these letters carefully and will profit accordingly.

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Deerfield Academy: the Bruce Barton classic long copy letter from 1925 that pulled a 100 per cent response

Left: Barton addresses an audience, perhaps at Deerfield Academy (we have no idea). And at home with a friend, right.

by Carolina Herrera

He sounds like the racy detective hero from a 1930s crime thriller. But Bruce Barton is something else, for sure – a great copywriter and communicator.

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The Fundraising Cycle: the shortest book on fundraising, ever

book cover

by Redmond Mullin

Great tips on all you need to make fundraising complete.

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We can boost donor retention. But only if we get smart

by Chuck Longfield

Chuck Longfield created a SOFII classic with his last interview Data is Gold, providing SOFII readers with free access to real fundraising gems hidden within their donor files. Today SOFII enthusiastically adds part two, an in-depth conversation with Chuck that draws out five more golden nuggets of smartness.

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An earlier incarnation of NSPCC’s The Children’s Friend

by Ken Burnett

Managing trustee, Ken Burnett, shares with SOFII readers how the idea for the original NSPCC supporter magazine The Children’s Friend was born. In this revealing article, Ken gives us a glimpse into how NSPCC’s most significant donor communication was developed and how it became something of a family affair – SOFII’s not just thrown together you know!

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