Foundations of Fundraising
Medicos Sin Fronteras: medicine for someone else’s pain
by SOFII
‘Pills for another person’s pain is a project of awareness and also a new symbol of hope.’
Read moreGreat Ormond Street Hospital: Christmas mailing, from 1941
by Aline Reed
What an achievement for Great Ormond Street Hospital’s fundraisers during the Second World War, someone kept their mailing for 70 years.
Read moreA debt to the master: the Ogilvy effect
by Ken Burnett
Part two of SOFII’s tribute to ‘the pope of advertising’, David Ogilvy.
Read moreDavid Ogilvy: A profile of the ‘father of advertising’
by Christiana Stergiou
While the thought of another ‘must read’ book for fundraisers might overwhelm, you really should read this book, especially if you want to hire, or are currently working with an agency, want to apply for a job, have to write copy or are using …
Read moreHow to really understand fundraising’s reigning big idea, direct mail
by Mal Warwick
The foreword to this short and readable book summarises its value well, ‘For reluctant writers who need warm-up exercises and structured lessons…and for seasoned grant writers who get caught up in the jargon of our fields’…
Review by Jan Chisholm.
Read moreThe emotional brain
by Ken Burnett
Seasoned fundraiser Ken Burnett says of his latest article, The Emotional Brain, ‘It seems to me that fundraisers don’t know as much as they might about what it is that makes people give and why; what makes them loyal or repeat donors and what binds them to our cause above other causes, come what may. So I’m fairly sure that the emotional brain is the most important subject I’ve written about in a long time. Working on it has quite altered my view of what, as fundraisers, we should be doing when we acquire and then communicate with our donors.’
Read moreCommitment. And why it matters more than anything for fundraisers
by Ken Burnett
Has the argument about the value of donor commitment finally been brought to an end? Ken Burnett reports on how Roger Craver of the Agitator and his colleague Kevin Schulman have developed a way to calculate your donors’ commitment and, from this, ascribe a commitment score to each of them.
Read moreThree little words lost – the end of Make Poverty History
by Ken Burnett
The ambitious proposition explicit in the Make Poverty History campaign may not yet have succeeded in changing political agendas, far less in eradicating poverty. But it has certainly captured the public's hearts and minds.
Read moreTelephone fundraising, part 2: how to use the phone across different programmes
by Bethan Holloway
In the second part of her articles on telephone fundraising, Bethan Holloway gives an overview of fundraising campaigns that the telephone could massively improve.
Read moreTelephone fundraising, part 1: why the phone is a great fundraising tool
by Bethan Holloway
In this first of three articles Bethan Holloway gives five reasons why the telephone is such a great fundraising tool whether your organisation is small or large.
Read moreAmnesty International UK: additional information on ‘the press ads that shook a nation’
by John Baguley
Provided by John Baguley
Read moreLessons from young charities - part 1
by James Read
In this article, creative director and copy chief of marketing and fundraising agency Grizzard, James Read, looks at some of the newest and relatively small charities that have succeeded in raising enviable amounts of awareness and money. He shares the five principles he believes characterise today’s most innovative nonprofits and how you can apply them to your organisation.
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