Foundations of Fundraising
Moses Maimonides: the 90-degree shift, 800 years ago
by Reinier Spruit
Moses Maimonides, Jewish philosopher and scholar, and his famous Eight Levels of Giving.
Read moreHeart and soul: Charles Dickens on the passion and power of fundraising
by Aline Reed
‘Have a heart that never hardens, and a temper that never tires, and a touch that never hurts.’ Charles Dickens.
Read moreLive Aid: the history of an all-time great event
by SOFII
Live Aid was one of the most successful fundraising events in history. So, in this exhibit, we look back at how the idea was conceived and what made it one of the most significant fundraising campaigns of our time.
Read moreDavid Ogilvy’s letter for the United Negro College Fund, from 1968
by Mark Phillips
Back in 1968, David Ogilvy was appointed as Chair of the United Negro College Fund. He soon realised that he might be able to use his copywriting skills to help the organisation raise funds and wrote a piece that used an unusual delivery mechanism: a train.
Read moreAnnouncing the SOFII history project
by Mark Phillips
An illustrated journey through time, with commentary by Mark Phillips, especially for SOFII users.
Read moreThe Wishing Well Appeal for Great Ormond Street Children’s Hospital
by SOFII
It's difficult to do justice to a capital campaign as wide, and complex. This is a condensed summary of a major capital campaign which, at the time, was the largest appeal ever mounted in the UK.
Read moreBritish Red Cross: the £7.7 billion appeal that changed British fundraising forever
by SOFII
The Duke of Gloucester’s Red Cross and St John Appeal Fund is the largest charitable fund in the history of British fundraising, raising the equivalent of £7.7 billion. This monumental exhibit should be read by all.
Read morePliny the Younger and the first appeal for matching funds, c. 100 AD.
by SOFII
About 20 years after famously witnessing the eruption of Vesuvius that engulfed Pompeii, Pliny the Younger, perhaps the most generous benefactor of the Roman era, created a matching fund to help the parents in his home town to fund their school.
Read moreYouth for Causes: stimulating fundraising in Singapore
by SOFII
In this innovative exhibit, a partnership between Citigroup and YMCA Singapore demonstrates the power of youth.
Read moreThe elephant man: a fundraising success story from 1886.
by Ken Burnett
The extraordinary story of how a successful fundraising appeal transformed the final years of one of the most tragic and moving figures of the Victorian age.
Read moreAmnesty International: the shame Shell campaign
by SOFII
This exciting exhibit from Amnesty International UK reveals new and innovative ways to keep your donors at the heart of your next campaign.
Read moreThe first ever major donor dinner – c. 970 BC
by SOFII
With a clear target, a list of major prospects, an inspirational lead gift and a fantastic end result, the only thing that's not 'state of the art' about this event is that it happened 3,000 years ago.
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