A profile of Mal Warwick: America’s genial guru of fundraising direct mail

What we at SOFII have to say about this guy.

Written by
Christiana Stergiou
Added
June 03, 2011

Despite what Mal himself says (see Mal Warwick in his own words), great and good, not ornery, are just two of the words we at SOFII would use to describe the fundraising legend that is Mal Warwick. He holds his place in fundraising’s hall of fame for his strategic, detailed and highly effective approach to nonprofit direct marketing, as well as his passion for sharing his vast knowledge with thousands of fundraisers around the world.

Mal is a brilliant fundraising strategist and a long-term advocate of socially responsible business. But he’s probably best known as the nonprofit sector’s doyen of direct marketing. He has worked with some of the world’s most prominent nonprofits and causes, including six US Democratic presidential candidates, as well as with dozens of local and regional organisations. Mal and his colleagues have directly raised more than half-a-billion dollars for nonprofit causes – mostly in the form of small gifts from individuals.

Most recently, Mal has served as Chair of the Resource Alliance (2007-8), organisers of the annual International Fundraising Congress in The Netherlands. He is an active member of the Direct Marketing Association (DMA) Nonprofit Federation, Washington, DC, which, in 2009, gave him a prestigious award in recognition of his ‘career characterised by innovation and leadership within the direct marketing community’. This is one of many awards Mal has received. In 2006, he was named as ‘Berkeley’s most useful citizen’ in recognition of his lifetime contributions to his local community in San Francisco.

Many of Mal’s 19 books (yes 19!) are required reading for fundraisers, not just his favourite book, How to Write Successful Fundraising Letters, but also The Mercifully Brief, Real-World Guide to Raising $1,000 Gifts by Mail and Revolution in the Mailbox. SOFII will be reviewing the latter soon.

Mal’s latest book, Fundraising When Money is Tight, is filled with pragmatic information on what nonprofits should be doing about their fundraising during these tough economic times.

You can catch Mal speaking at most major, and many smaller, fundraising conferences and workshops from Kenya to Kuala Lumpur to Kansas. Mal, on behalf of all fundraisers, we at SOFII thank you for so willingly passing on your fundraising wisdom to fundraisers around the world.

Now read Mal Warwick in his own words and, if you want to, you can find more about Mal on his easy-to-use website. While you’re there, make sure you sign up to his e-news – more than 11,000 people from 69 countries already have.

To order Mal’s books direct from his publisher, Jossey-Bass/Wiley, click on the covers, above.

About the author: Christiana Stergiou

Christiana Stergiou

Christiana Stergiou, is a fundraiser, consultant, copywriter and blogger. She founded Scribbly Bark in 2009 to help nonprofit organisations raise more money for their causes.

Recent Articles

Legacy seeds

‘The ‘past’ truly can be a part of a glorious future’ – John Lepp explains why sprinkling some legacy seeds in your donor communications can lay the groundwork for future success.

Read more

How jargon destroys non-profit fundraising and marketing

Do you use a lot of jargon in your fundraising communications? If so, it’s probably time for a rethink!

Read more

The wit and wisdom of George Smith - introduction and contents

Joe Burnett introduces a new series on SOFII featuring the wit and wisdom of legendary fundraising guru and master wordsmith, George Smith.

Read more

Giving Tuesday ideas - SOFII shares our favourites with you

In a free webinar recorded for the Chartered Institute of Fundraising (CIOF), some members of our SOFII team have shared a few of their favourite Giving Tuesday ideas from past I Wish I'd Thought of That (IWITOT) events and their own experience. 

Read more

Five insights for fundraisers from the British Red Cross Museum of Kindness

We’ve been meaning to get this gem on SOFII for a while, and we hope you love this bit of fundraising history as much as we do. In this article Mark Phillips shares what he saw on his visit to the British Red Cross Museum of Kindness and shares what fundraisers can learn from their exhibition of wonderful things. 

Read more