Foundations of Fundraising

Greenpeace presents Rang-tan: the story of dirty palm oil

by Sonia Triki

This landmark TV ad captured the hearts and minds of the British nation and helped Greenpeace tap into -and transform- the national conversation around palm oil.

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World-changers at Work presents: a life-stage fairytale - how Beryl and Clive found the meaning of life.

by Ken Burnett

In an excerpt of his Storytelling can change the world book recreated for World-changers at Work, Ken Burnett asks how fundraisers can help people find meaning in their life to make a difference to the world. The answer? Tell great stories.

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The wit and wisdom of George Smith. Good: the case for a re-launch

by George Smith

In a prescient excerpt from Up Smith Creek, George Smith muses on the concept of doing good and we should triumph over evil in increasingly cynical times.

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‘…written with such a wit and lightness of touch that not a page is boring.’ - Drayton Bird reviews Up Smith Creek

by Drayton Bird

As we continue our celebration of the wit and wisdom of George Smith we bring you this review of the superb collection Up Smith Creek by famed marketing expert Drayton Bird.

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The SOFII history project part 1: treasures from fundraising’s history.

by SOFII

Welcome to part one of SOFII’s history project. Dive in to explore the best campaigns from antiquity to the 20th century!

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The SOFII history project part 2: the all-time fundraising greats.

by Joe Burnett

Do you want to learn from the very best in the fundraising business? This is the section for you as we explore the greatest ever campaigns, events and pioneering thinkers.

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The SOFII history project part 3: the legends of fundraising.

by Joe Burnett

Meet the women and men who transformed, improved and revolutionised fundraising.

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Plastic not-so-fantastic: Turning the Tide on Plastic by Lucy Siegle reviewed

by Joe Burnett

In her fantastic book, journalist Lucy Siegle sets out how we can all make a difference in tackling an increasingly dangerous plastic situation.

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Cards Against Humanity Saves America

by Sarah Crowhurst

In an audacious and hilarious campaign, irreverent card game Cards Against Humanity took on Donald Trump at his own Twitter game and raised two million dollars in just nine hours for good causes. 

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CDE project 6 section 4.5c: The Dóchas code of conduct on images and messages.

by Ken Burnett

As part of CDE project 6 on the use and misuse of emotion, Ken Burnett explains what the Dóchas code of conduct on images and messages is and why it is necessary for our organisations.

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CDE project 6. Section 5.4b: the moody leader

by Ken Burnett

In an extract from his book Storytelling can change the world, Ken Burnett looks at moody leaders from history and explores how emotion can play a part in strong leadership. 

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SOFII stars: the best of corporate social engagement

by SOFII

Charities working in tandem with business can achieve remarkable results. In this edition of SOFII Stars, we present several wonderful examples where clever fundraising strategies led to exceptional partnerships!

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