Foundations of Fundraising
The most successful advertisement in the history of the world
by Denny Hatch
What is the most successful advertisement ever? Legendary marketing expert Denny Hatch tells all and there’s so much fundraisers can learn from this.
Read moreRefugees build bridges across society
by Lyndall Stein
In an article originally written for Fair Observer during Refugee Week, Lyndall celebrates the contributions refugees have made to British society and how we can fight back against discrimination and prejudice.
Read moreThe SOFII history project: introduction and contents
by SOFII
Being a great fundraiser means knowing your history, and learning from it. This introduction helps you to explore SOFII’s collection of historical fundraising brilliance. Enjoy!
Read moreCrowdfunding: A lesson from World War II
by Roger Craver
The Spitfire was a single-seat, short-range, high-performance interceptor. But Britain faced an early and major problem with this impressive fighter plane – where to get the money to pay for the thousands that were required. The solution was fundraising.
Read moreRNLI: We are one crew
by Joe Burnett
This short but wonderful video from the RNLI thanks donors for their ongoing support during the coronavirus pandemic. But crucially, it also sends out heartfelt hopes that they too are keeping safe and well through these trying times.
Read moreFundraising in a time of crisis: five ways to think about the supporter experience now
by Richard Turner
Fundraiser Richard Turner shares how charities such as RNLI, Asthma UK, Freedom from Torture, and SolarAid are responding to the coronavirus crisis and reaching out to their supporters.
Read moreFundraising in a time of crisis: could this be fundraising’s finest hour?
by Ken Burnett
We’ve seen quarantined Italians serenading each other from their balconies - what can fundraisers learn from such solidarity? Ken Burnett explains all.
Read moreRight now, the supporter experience matters more than ever
by Joe Burnett
How are you going to maintain an excellent donor experience for your supporters in this time of crisis? Six expert fundraisers explain how their organisations are reacting to coronavirus, whilst still ensuring they are there for those who give to them.
Read moreWhy do people give? The podcast with Ken Burnett
by Mark Phillips
We bring you Mark Phillips’ conversation with SOFII founder and fundraising expert Ken Burnett, from the podcast Why do people give?
Read moreThe wit and wisdom of George Smith - Do you seriously want to be serious?
by George Smith
Can being too serious undermine a good working environment? George Smith certainly thought so, as this hilarious column confirms.
Read moreThe wit and wisdom of George Smith - The Mary Hinge letter
by George Smith
Here’s a great letter to enjoy, but it comes with a twist: it’s another example of George Smith’s cheeky sense of humour and superb writing skills.
Read moreThe wit and wisdom of George Smith - Let’s be conventional
by George Smith
How should one go about navigating the perilous world of conventions, symposia and workshops? Here's the answer, brought to you by fundraising legend George Smith.
Read more
