Foundations of Fundraising
The A to Z of writing fundraising appeals: A to F
by Steve Lynch
Writing a good appeal is a big undertaking and isn’t as easy as some may think. In this handy guide Blue Frog London’s Steve Lynch gives a handy alphabetical guide to the dos and don’ts of writing a fundraising appeal.
Read moreMarie Burnett: she lived, laughed, loved and left a huge hole in our hearts
by Sue Kershaw
We are sad to announce the death of Marie Burnett, co-founder of SOFII, trustee, company secretary, honorary treasurer and voluntary editor in chief.
Read moreGeorge Smith: the art of creative fundraising - introduction and contents
by Joe Burnett
Joe Burnett introduces a new series on SOFII featuring the wit and wisdom of legendary fundraising guru and master wordsmith, George Smith.
Read moreGreenpeace presents Rang-tan: the story of dirty palm oil
by Sonia Triki
This landmark TV ad captured the hearts and minds of the British nation and helped Greenpeace tap into -and transform- the national conversation around palm oil.
Read moreWorld-changers at Work presents: a life-stage fairytale - how Beryl and Clive found the meaning of life.
by Ken Burnett
In an excerpt of his Storytelling can change the world book recreated for World-changers at Work, Ken Burnett asks how fundraisers can help people find meaning in their life to make a difference to the world. The answer? Tell great stories.
Read moreThe wit and wisdom of George Smith. Good: the case for a re-launch
by George Smith
In a prescient excerpt from Up Smith Creek, George Smith muses on the concept of doing good and we should triumph over evil in increasingly cynical times.
Read more‘…written with such a wit and lightness of touch that not a page is boring.’ - Drayton Bird reviews Up Smith Creek
by Drayton Bird
As we continue our celebration of the wit and wisdom of George Smith we bring you this review of the superb collection Up Smith Creek by famed marketing expert Drayton Bird.
Read moreThe SOFII history project part 1: treasures from fundraising’s history.
by SOFII
Welcome to part one of SOFII’s history project. Dive in to explore the best campaigns from antiquity to the 20th century!
Read moreThe SOFII history project part 2: the all-time fundraising greats.
by Joe Burnett
Do you want to learn from the very best in the fundraising business? This is the section for you as we explore the greatest ever campaigns, events and pioneering thinkers.
Read moreThe SOFII history project part 3: the legends of fundraising.
by Joe Burnett
Meet the women and men who transformed, improved and revolutionised fundraising.
Read morePlastic not-so-fantastic: Turning the Tide on Plastic by Lucy Siegle reviewed
by Joe Burnett
In her fantastic book, journalist Lucy Siegle sets out how we can all make a difference in tackling an increasingly dangerous plastic situation.
Read moreCards Against Humanity Saves America
by Sarah Crowhurst
In an audacious and hilarious campaign, irreverent card game Cards Against Humanity took on Donald Trump at his own Twitter game and raised two million dollars in just nine hours for good causes.
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