Foundations of Fundraising

The wit and wisdom of George Smith - Let’s be conventional

by George Smith

How should one go about navigating the perilous world of conventions, symposia and workshops? Here's the answer, brought to you by fundraising legend George Smith.

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The wit and wisdom of George Smith - The Mary Hinge letter

by George Smith

Here’s a great letter to enjoy, but it comes with a twist: it’s another example of George Smith’s cheeky sense of humour and superb writing skills.

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The wit and wisdom of George Smith - Do you seriously want to be serious?

by George Smith

Can being too serious undermine a good working environment? George Smith certainly thought so, as this hilarious column confirms.

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Strike Debt: the Rolling Jubilee telethon

by Tain Joliffe

How a superb telethon dedicated to eradicating household debt in America grew out of the Occupy movement.

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Bring back the indispensable guard book

by Ken Burnett

'There’s a lot that I recall with affection from my first fundraising job. But one thing I remember particularly fondly – the good old guard book.'

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Investing in testing

by Ken Burnett

'Why would you spend a big chunk of a slender budget with no immediate prospect of return?' asks SOFII founder Ken Burnett

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The tester’s dilemma: to go on, or give up?

by Ken Burnett

‘When should we accept that our brilliant idea just isn’t going to work?’ asks Ken Burnett in this latest article on testing.

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The use and misuse of emotion part one

by Ken Burnett

Why fundraisers should study emotions and learn to use them better.

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The use and misuse of emotion, part two.

by Ken Burnett

Three steps to transform how fundraisers communicate emotionally.

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The A to Z of writing fundraising appeals: A to F

by Steve Lynch

Writing a good appeal is a big undertaking and isn’t as easy as some may think. In this handy guide Blue Frog London’s Steve Lynch gives a handy alphabetical guide to the dos and don’ts of writing a fundraising appeal.

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Marie Burnett: she lived, laughed, loved and left a huge hole in our hearts

by Sue Kershaw

We are sad to announce the death of Marie Burnett, co-founder of SOFII, trustee, company secretary, honorary treasurer and voluntary editor in chief.

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George Smith: the art of creative fundraising - introduction and contents

by Joe Burnett

Joe Burnett introduces a new series on SOFII featuring the wit and wisdom of legendary fundraising guru and master wordsmith, George Smith.

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