Foundations of Fundraising

A timeline of modern British philanthropy

by Rhodri Davies

In this fascinating article Rhodri Davies, head of CAF‘s think tank ‘Giving Thought’, runs through a brief but insightful history of British giving.

Read more

Two of the greatest fundraising letters ever written

by Denny Hatch

In this fascinating article, marketing giant Denny Hatch presents two of the greatest fundraising letters of all time, and explains the complex, sometimes murky, story of how they came about.

Read more

Denny Hatch’s ULTIMATE 85-POINT MARKETEER’S CHECKLIST

by Denny Hatch

Denny Hatch brings us an extraordinary checklist that everyone involved in fundraising and marketing communication should run through before putting pen to paper.

Read more

The most successful advertisement in the history of the world

by Denny Hatch

What is the most successful advertisement ever? Legendary marketing expert Denny Hatch tells all and there’s so much fundraisers can learn from this.

Read more

Refugees build bridges across society

by Lyndall Stein

In an article originally written for Fair Observer during Refugee Week, Lyndall celebrates the contributions refugees have made to British society and how we can fight back against discrimination and prejudice.

Read more

Take a trip in SOFII’s time machine: the SOFII history project - introduction and contents

by SOFII

Welcome to the greatest collection of historical fundraising brilliance you'll ever find.

Read more

Crowdfunding: A lesson from World War II

by Roger Craver

In the latest addition to SOFII’s History Project, Roger Craver takes you back to World War II and explores a crowdfunding campaign that raised money for Spitfires. 

Read more

RNLI: We are one crew

by Joe Burnett

This short but wonderful video from the RNLI thanks donors for their ongoing support during the coronavirus pandemic. But crucially, it also sends out heartfelt hopes that they too are keeping safe and well through these trying times. 

Read more

Fundraising in a time of crisis: five ways you can think about the supporter experience right now

by Richard Turner

Fundraiser Richard Turner shares how charities such as RNLI, Asthma UK, Freedom from Torture, and SolarAid are responding to the coronavirus crisis and reaching out to their supporters.

Read more

Fundraising in a time of crisis: could this be fundraising’s finest hour?

by Ken Burnett

We’ve seen quarantined Italians serenading each other from their balconies - what can fundraisers learn from such solidarity? Ken Burnett explains all.

Read more

Right now, the supporter experience matters more than ever

by Joe Burnett

How are you going to maintain an excellent donor experience for your supporters in this time of crisis? Six expert fundraisers explain how their organisations are reacting to coronavirus, whilst still ensuring they are there for those who give to them.

Read more

Why do people give? The podcast with Ken Burnett

by Mark Phillips

We bring you Mark Phillips’ conversation with SOFII founder and fundraising expert Ken Burnett, from the podcast Why do people give?

Read more