Foundations of Fundraising

Our Right to Heal - Fatou Jammeh, Canada

by Fatou Jammeh

In a new series brought to you by the Association of Fundraising Professionals (AFP), Fatou Jammeh shares her lived experiences of racial and gender prejudice. She also explores the legacy of historic oppression in fundraising. This is a powerful story from Our Right to Heal.

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Our Right to Heal - Black women fundraisers share their stories

by Joe Burnett

These two videos introduce a wonderful initiative by the Association of Fundraising Professionals (AFP). This is Our Right to Heal, a selection of beautifully written essays where black women fundraisers share the experiences that have shaped their professional and personal lives.

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ActionAid’s journey to diversity

by Ken Burnett

How one of the UK’s leading INGOs improved performance from management, staff and board by putting its principles into practice. And found happiness in the process.

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A timeline of modern British philanthropy

by Rhodri Davies

In this fascinating article Rhodri Davies, head of CAF‘s think tank ‘Giving Thought’, runs through a brief but insightful history of British giving.

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Two of the greatest fundraising letters ever written

by Denny Hatch

In this fascinating article, marketing giant Denny Hatch presents two of the greatest fundraising letters of all time, and explains the complex, sometimes murky, story of how they came about.

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Denny Hatch’s ULTIMATE 85-POINT MARKETEER’S CHECKLIST

by Denny Hatch

Denny Hatch brings us an extraordinary checklist that everyone involved in fundraising and marketing communication should run through before putting pen to paper.

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The most successful advertisement in the history of the world

by Denny Hatch

What is the most successful advertisement ever? Legendary marketing expert Denny Hatch tells all and there’s so much fundraisers can learn from this.

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Refugees build bridges across society

by Lyndall Stein

In an article originally written for Fair Observer during Refugee Week, Lyndall celebrates the contributions refugees have made to British society and how we can fight back against discrimination and prejudice.

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Take a trip in SOFII’s time machine: the SOFII history project - introduction and contents

by SOFII

Welcome to the greatest collection of historical fundraising brilliance you'll ever find.

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Crowdfunding: A lesson from World War II

by Roger Craver

In the latest addition to SOFII’s History Project, Roger Craver takes you back to World War II and explores a crowdfunding campaign that raised money for Spitfires. 

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RNLI: We are one crew

by Joe Burnett

This short but wonderful video from the RNLI thanks donors for their ongoing support during the coronavirus pandemic. But crucially, it also sends out heartfelt hopes that they too are keeping safe and well through these trying times. 

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Fundraising in a time of crisis: five ways to think about the supporter experience now

by Richard Turner

Fundraiser Richard Turner shares how charities such as RNLI, Asthma UK, Freedom from Torture, and SolarAid are responding to the coronavirus crisis and reaching out to their supporters.

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