Foundations of Fundraising

Direct marketing copy and the amazing power of fear

by Denny Hatch

Can fear be a primary motivating factor in direct mail? Denny Hatch certainly thinks so. In this blog Denny not only explains why, he also illustrates the point by analysing two remarkable letters.

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The Bata Shoes story

by Ken Burnett

In this article from his archive, SOFII founder Ken Burnett muses on how fundraisers should look at the world and our profession. He also draws unexpected inspiration from the number one shoe company in Africa.

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The wit and wisdom of George Smith: infantile musings

by George Smith

In a piece from 1997, George Smith reflects on how the joy of becoming a grandparent made him more altruistic, and why charities should tap into that well of happiness. 

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The wit and wisdom of George Smith: instead of Help the Aged, let the aged help

by George Smith

‘A good proportion of one fifth of the population is loaded and leisured, financially secure and has quality time on its hands’ said George Smith. How can fundraisers tap into that potential?

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A medieval ‘course’ in writing an appeal

by Mark Phillips

Do you think appeal writing is a recent science? Think again. In this super article, Mark Phillips of Bluefrog Fundraising takes you all the way back to the Middle Ages.

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Communication and the English language

by Ken Burnett

Ken Burnett tackles bad use of the English language in fundraising and explains why getting this crucial matter right can make all the difference.

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The Olive Cooke story

by Ken Burnett

How the tragic case of Olive Cooke impacted the fundraising sector and led to radical change.

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Our Right to Heal – Marva Wisdom, Canada

by Marva Wisdom

There are so many great women of colour working in fundraising, but still a severe lack of diversity at the highest levels. From Our Right to Heal, Marva Wisdom looks at this disparity and asks what we’re going to do about it.

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The wit and wisdom of George Smith - Why shame the punters when you can threaten them?

by George Smith

In this new entry to our series by the great writer, George Smith tackles the 'aggressive' tactics used by direct marketers. 

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Integrity is not something you show others, it’s how you behave behind their back

by Ken Burnett

Ken Burnett, SOFII’s founder, looks at questions of integrity in fundraising and where it’s lacking, asking the question ‘Whatever has happened to plain ol’ knowing "right" from "wrong"?’

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