Foundations of Fundraising
Two of the greatest fundraising letters ever written
by Denny Hatch
In this fascinating article, marketing giant Denny Hatch presents two of the greatest fundraising letters of all time, and explains the complex, sometimes murky, story of how they came about.
Read moreRefugees build bridges across society
by Lyndall Stein
In an article originally written for Fair Observer during Refugee Week, Lyndall celebrates the contributions refugees have made to British society and how we can fight back against discrimination and prejudice.
Read moreTake a trip in SOFII’s time machine: the SOFII history project - introduction and contents
by SOFII
Welcome to the greatest collection of historical fundraising brilliance you'll ever find.
Read moreCrowdfunding: A lesson from World War II
by Roger Craver
In the latest addition to SOFII’s History Project, Roger Craver takes you back to World War II and explores a crowdfunding campaign that raised money for Spitfires.
Read moreStrike Debt: the Rolling Jubilee telethon
by Tain Joliffe
How a superb telethon dedicated to eradicating household debt in America grew out of the Occupy movement.
Read moreThe A to Z of writing fundraising appeals: A to F
by Steve Lynch
Writing a good appeal is a big undertaking and isn’t as easy as some may think. In this handy guide Blue Frog London’s Steve Lynch gives a handy alphabetical guide to the dos and don’ts of writing a fundraising appeal.
Read moreMarie Burnett: she lived, laughed, loved and left a huge hole in our hearts
by Sue Kershaw
We are sad to announce the death of Marie Burnett, co-founder of SOFII, trustee, company secretary, honorary treasurer and voluntary editor in chief.
Read moreGreenpeace presents Rang-tan: the story of dirty palm oil
by Sonia Triki
This landmark TV ad captured the hearts and minds of the British nation and helped Greenpeace tap into -and transform- the national conversation around palm oil.
Read moreThe SOFII history project part 1: treasures from fundraising’s history.
by SOFII
Welcome to part one of SOFII’s history project. Dive in to explore the best campaigns from antiquity to the 20th century!
Read moreThe SOFII history project part 2: the all-time fundraising greats.
by Joe Burnett
Do you want to learn from the very best in the fundraising business? This is the section for you as we explore the greatest ever campaigns, events and pioneering thinkers.
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