Foundations of Fundraising
Legacy brochures from 90 years ago – what’s the same and what’s different to today?
by Marina Jones
This is a rare ‘legacy edition’ from our ever-growing fundraising history project. Marina Jones has uncovered some gems in The Salvation Army archive, two legacy brochures from the 1930s. In this article she looks at what’s stayed the same (Marina found ten things!), as well as what’s changed, when it comes to talking to donors about making a gift in their will.
Read moreSOFII’s best of the best showcase - introduction and contents
by SOFII
This showcase collates all the greatest fundraising campaigns currently on SOFII. Be prepared to be inspired and amazed by the very best fundraising ever. And you can suggest other appeals or projects that resonated with you as well.
Read moreNothing can or should substitute for philanthropy
by Simone Joyaux
This is a new, yet old, addition to the Simone Joyaux Archive on SOFII. Written in April 2009, Simone talks about the differences between revenue and charitable gifts, and why customers and donors are not one in the same. She certainly had a point that still rings true today: Nothing substitutes for donors. Nothing. Ever. Never.
Read moreKen Burnett’s archive on SOFII
by SOFII
Index to Ken Burnett's archive
START HERE! Click here for the full list of content with direct links to each article. For your convenience all content is grouped under headings: exhibits, case histories, stories, opinion pieces, techniques, books, videos and podcasts, plus additional material too. So dive in here, now.
Read moreInclusion or disillusion – how do LGBT+ people in the UK feel about giving to charity?
by Amy Nield
The LGBT+ community represents a huge and growing demographic with considerable giving power. For charities and fundraisers, understanding how to engage this group has never been more important. In this report from sector specialists Consider, their team found out how LGBT+ people in the UK really feel about giving to charities.
Read moreWhat can 6,000 fundraising appeals from 1912 teach you about asking for money?
by Marina Jones
In part one of this series on William Harvey Allen’s review of 6,000 fundraising appeals, Marina Jones noted that the challenges fundraisers face hasn’t really changed much in 100+ years. But today, Marina looks at what these historical appeals can teach us about how we ask for money from donors. Dive in to discover ten key lessons.
Read moreWhat can 6,000 appeal letters show you about fundraising 100 years ago?
by Marina Jones
In 1912, researcher William Harvey Allen studied an incredible 6,000 fundraising appeals – and then wrote a book about it. In some ways, it’s a bit like an early SOFII, a place where Allen documented the fundraising tips (and mistakes) of his time. Marina Jones takes you through Allen’s findings and shares some of the ways in which fundraising hasn’t changed.
Read moreTen fundraising truths inspired by Booker T. Washington
by Marina Jones
Booker T. Washington was the first president of the Tuskegee Institute (now Tuskegee University). But did you know he was also a skilled fundraiser? In this article, Marina Jones shares ten fundraising truths based on Washington’s success and insight. Dive in and be inspired!
Read moreHow do you say thank you for 41 million eggs?
by Marina Jones
Fundraising history, donor recognition, supporter experience and thanking. This one has it all! Dive in and explore the many virtues of this World War One (WWI) National Egg Collection campaign. There’s plenty to inspire you and your fundraising, today.
Read moreCelebrating donor recognition through history and exploring why it works
by Marina Jones
Join Marina Jones as she shares a selection of her favourite examples of donor recognition. Dating back to mediaeval times, this is a wonderful (and sometimes weird) collection of ways that donors have been recognised for their gifts.
Read moreThe wit and wisdom of George Smith - Introduction and contents
by Joe Burnett
Joe Burnett introduces a new series on SOFII featuring the wit and wisdom of legendary fundraising guru and master wordsmith, George Smith.
Read moreFive insights for fundraisers from the British Red Cross Museum of Kindness
by Mark Phillips
We’ve been meaning to get this gem on SOFII for a while, and we hope you love this bit of fundraising history as much as we do. In this article Mark Phillips shares what he saw on his visit to the British Red Cross Museum of Kindness and shares what fundraisers can learn from their exhibition of wonderful things.
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