Foundations of Fundraising
Fundraising and activism – Marcus Rashford’s campaign to save free school meals
by Lianne Howard-Dace
This is a powerful and personal tribute to a campaign that forced the UK government into a famous U-turn – and ensured children in need would not miss out on a daily free school meal during the summer holidays. The campaign evolved, demonstrating powerful campaigning and fundraising, while raising millions of pounds for charity along the way.
Read moreMatched funding challenge has doubled donations for Ken Burnett’s 500-mile quest
by SOFII
Thanks to the kindness and generosity of Chip Grizzard and his team at Grizzard Global Consulting and Idearaising, the first £7,500 Ken raised will now be doubled! Could you help Ken reach his new goal and raise even more for SOFII?
Read more800-year-old direct marketing knowhow, alive and well in the 21st Century
by Denny Hatch
Fundraisers, Denny Hatch reminds you to ‘steal smart!’. It’s just one of his takeaways from this incredible story of the Crystal Cathedral in California and the way it cleverly took cues from an appeal made 800 years earlier.
Read moreChoctaw Nation of Oklahoma and Ireland: ‘Pay it forward’ campaign
by Marie Quirke
When coronavirus hit and began to impact on the Choctaw Nation of Oklahoma, the people of Ireland stepped up to help. They repaid a gift from 173 years earlier by supporting the Choctaw Nation’s superb viral fundraising campaign.
Read moreThe essence of Campaigning Fundraising in 52 exhibits and 199 web links - get your copy today!
by SOFII
The essence of Campaigning Fundraising in 52 exhibits and 199 web links is the latest book by Ken Burnett, SOFII co-founder and managing trustee. Secure your copy for just £29.90 (plus P&P) today and £10 of your purchase price will be donated to The SOFII Foundation.
Read moreThe book that will lead the campaigning fundraising revolution!
by Tanya Jackson
Fundraiser Tanya Jackson shares her review of Ken Burnett’s brand new book, The essence of Campaigning Fundraising in 52 exhibits and 199 web links.
Read moreGeorge Harrison–Ravi Shankar Special Emergency Relief Fund: ‘Bangla Desh’ pop single
by SOFII
We bring you the under appreciated story of the world’s first charity pop song, courtesy of an ex-Beatle. Dive into this fun piece of fundraising history.
Read moreSimone Joyaux, campaigning fundraiser extraordinaire, has died
by Ken Burnett
SOFII has lost a great friend, a great fighter, an exemplary force for good.
Read moreThe wit and wisdom of George Smith - Never sneer at an Oscar
by George Smith
Back in 1993, George Smith extolled the virtues of the now ubiquitous fundraising awards.
Read moreDirect marketing copy and the amazing power of fear
by Denny Hatch
Can fear be a primary motivating factor in direct mail? Denny Hatch certainly thinks so. In this blog Denny not only explains why, he also illustrates the point by analysing two remarkable letters.
Read moreThe Bata Shoes story
by Ken Burnett
In this article from his archive, SOFII founder Ken Burnett muses on how fundraisers should look at the world and our profession. He also draws unexpected inspiration from the number one shoe company in Africa.
Read moreThe wit and wisdom of George Smith: infantile musings
by George Smith
In a piece from 1997, George Smith reflects on how the joy of becoming a grandparent made him more altruistic, and why charities should tap into that well of happiness.
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