Foundations of Fundraising
Ten fundraising truths inspired by Booker T. Washington
by Marina Jones
Booker T. Washington was the first president of the Tuskegee Institute (now Tuskegee University). But did you know he was also a skilled fundraiser? In this article, Marina Jones shares ten fundraising truths based on Washington’s success and insight. Dive in and be inspired!
Read moreHow do you say thank you for 41 million eggs?
by Marina Jones
Fundraising history, donor recognition, supporter experience and thanking. This one has it all! Dive in and explore the many virtues of this World War One (WWI) National Egg Collection campaign. There’s plenty to inspire you and your fundraising, today.
Read moreCelebrating donor recognition through history and exploring why it works
by Marina Jones
Join Marina Jones as she shares a selection of her favourite examples of donor recognition. Dating back to mediaeval times, this is a wonderful (and sometimes weird) collection of ways that donors have been recognised for their gifts.
Read moreThe wit and wisdom of George Smith - Introduction and contents
by Joe Burnett
Joe Burnett introduces a new series on SOFII featuring the wit and wisdom of legendary fundraising guru and master wordsmith, George Smith.
Read moreFive insights for fundraisers from the British Red Cross Museum of Kindness
by Mark Phillips
We’ve been meaning to get this gem on SOFII for a while, and we hope you love this bit of fundraising history as much as we do. In this article Mark Phillips shares what he saw on his visit to the British Red Cross Museum of Kindness and shares what fundraisers can learn from their exhibition of wonderful things.
Read moreInternational Committee of the Red Cross: Helping victims of the Turkish-Greek conflict
by ICRC
Discover how efforts by the International Committee of the Red Cross (ICRC) proved decisive in helping the victims of a brutal conflict.
Read moreDecolonised fundraising that works: myth or reality?
by Lizi Zipser
How can we go about decolonising fundraising communications? This article delves into the complexities of addressing the issue and shares a report with valuable case studies that you can learn from if you decide to make similar changes to your fundraising.
Read moreThe wit and wisdom of George Smith - Seriously, let’s be silly
by George Smith
When writing his regular article back in 1993, George Smith mused on how we use language, the dangers of taking opinions as gospel, and why it’s good to be silly.
Read moreThe wit and wisdom of George Smith - Où est le chat?
by George Smith
Are you a chatty bleeder? The great George Smith certainly was and in this funny article he tells the truth about what the chattiest direct marketers have on the brain.
Read moreFundraising at the intersection of Blackness and Womanhood
by Kia Croom
We are delighted to bring you this podcast and article by Washington, DC based fundraiser Kia Croom. Kia brings you closer to the experiences of Black female fundraisers and reflects on a sector that isn’t practicing what it preaches.
Read moreCampaigning fundraisers can change the world
by SOFII
What is the future of fundraising? Will it be a bright one after the pandemic? Yes, says Ken Burnett. In fact, fundraisers like you can change the world.
Read moreFundraising and activism – Marcus Rashford’s campaign to save free school meals
by Lianne Howard-Dace
This is a powerful and personal tribute to a campaign that forced the UK government into a famous U-turn – and ensured children in need would not miss out on a daily free school meal during the summer holidays. The campaign evolved, demonstrating powerful campaigning and fundraising, while raising millions of pounds for charity along the way.
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