The Ken Burnett archive
Welcome to the Ken Burnett archive! This is a repository of all the words and wisdom of SOFII’s founder, a man with over forty years’ (sorry Ken) experience in fundraising, charities and social change. Drawing on his extensive website, www.kenburnett.com and many other published sources, we’ll bring you recollections, thought pieces and case studies from a stellar career in the sector.
ActionAid’s journey to diversity
by Ken Burnett
How one of the UK’s leading INGOs improved performance from management, staff and board by putting its principles into practice. And found happiness in the process.
Read moreBhopal Medical Appeal: At a time of crisis, Bhopal's clinics give back something beyond price
by Ken Burnett
In this time of crisis, these newspaper and magazine ads by the Bhopal Medical Appeal return the love they received from their donors 25 years ago.
Read moreFundraising in a time of crisis: could this be fundraising’s finest hour?
by Ken Burnett
We’ve seen quarantined Italians serenading each other from their balconies - what can fundraisers learn from such solidarity? Ken Burnett explains all.
Read moreWhy do people give? The podcast with Ken Burnett
by Mark Phillips
We bring you Mark Phillips’ conversation with SOFII founder and fundraising expert Ken Burnett, from the podcast Why do people give?
Read moreWelcome to the art and science of positive thanking
by Ken Burnett
There’s an exciting new fundraising book on the horizon, from SOFII favourite Lisa Sargent and Ken Burnett has had the privilege of getting a sneak preview.
Read moreThe use and misuse of emotion, part two.
by Ken Burnett
Three steps to transform how fundraisers communicate emotionally.
Read moreThe use and misuse of emotion part one
by Ken Burnett
Why fundraisers should study emotions and learn to use them better.
Read moreThe tester’s dilemma: to go on, or give up?
by Ken Burnett
‘When should we accept that our brilliant idea just isn’t going to work?’ asks Ken Burnett in this latest article on testing.
Read moreInvesting in testing - part 2
by Ken Burnett
'Why would you spend a big chunk of a slender budget with no immediate prospect of return?' asks SOFII founder Ken Burnett
Bring back the indispensable guard book
by Ken Burnett
'There’s a lot that I recall with affection from my first fundraising job. But one thing I remember particularly fondly – the good old guard book.'
Read moreWorld-changers at Work presents: a life-stage fairytale - how Beryl and Clive found the meaning of life.
by Ken Burnett
In an excerpt of his Storytelling can change the world book recreated for World-changers at Work, Ken Burnett asks how fundraisers can help people find meaning in their life to make a difference to the world. The answer? Tell great stories.
Read moreCDE project 6 section 4.5c: The Dóchas code of conduct on images and messages.
by Ken Burnett
As part of CDE project 6 on the use and misuse of emotion, Ken Burnett explains what the Dóchas code of conduct on images and messages is and why it is necessary for our organisations.
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