My first weeks as a fundraiser: where do I start?

by Ken Burnett

SOFII presents ‘My first weeks as a fundraiser’: a series to guide you through the start of your fundraising career. We hope to create a treasure trove linking you to the best of what’s on SOFII when it comes to the essentials of fundraising, aka everything you need to get your feet under the table. 

Continuing SOFII’s ‘lightbulb moments’ series.

by Ken Burnett

It's a welcome return of the short but significant insights of SOFII’s lightbulb moments. In videos 19 to 23 you'll learn of fundraising practices both good and bad and be inspired to aim for the former over the latter.

CDE project 6. Section 5.4b: the moody leader

by Ken Burnett

In an extract from his book Storytelling can change the world, Ken Burnett looks at moody leaders from history and explores how emotion can play a part in strong leadership. 

SOFII’s letter to the future / 32 lightbulb moments

by Ken Burnett

Just in time for the new era of responsible fundraising: SOFII’s letter to the future comes to you, free, in 44 short video segments that build into your personal blueprint for transforming fundraising in your charity. All 44 videos are on SOFII now, for you.

NSPCC’s Full Stop campaign - SOFII’s view

by Ken Burnett

As we come to the end of the story of the NSPCC's unparalleled Full Stop campaign, SOFII founder Ken Burnett shares his praise for such a powerful, donor-focused appeal.

CDE project 6 the full contents and purpose

by The Commission on the Donor Experience

Here you will find the full contents for all sections of CDE project 6 so you can learn everything about the use and misuse of emotion in fundraising.

Amnesty International: the pen pack

by SOFII

Amnesty needed a powerful and effective means of recruiting new donors to their great cause. This was it. This was, as far as we know, the first ever occasion when a free pen was included in an acquisition mailing, in the UK at least. This mailing was both brilliantly successful and started a trend that led to a flood of imitators.

SOFII has just restructured its massive direct mail, door drops and household deliveries showcase – the world’s biggest and best direct mail swipe file. Check it out here.

中国网络筹款的现状和趋势 ——Ken Burnett点评《2014中国网络捐赠第三方平台研究报告》

by Ken Burnett

这一报告的摘要表明，在线筹款最近在中国已经取得了很大的进展，很可能在不久的将来表现出更大的增长潜力。但是，虽然有很好的理由保持乐观，也需要吸取一些教训。很明显，中国的募捐人可以获得更多，如果他们学会正确的互联网融资。

Notes from Ken Burnett following his review of the document ‘Current Situation and Tendency of Internet Fundraising in China’.

by Ken Burnett

This summary from the report shows that on-line digital fundraising has already made great progress in China recently and is likely to show even more potential for growth in the very near future. But, while there is good cause for optimism, some lessons have been learned and it is clear that Chinese fundraisers can gain even more, if they learn to do Internet fundraising right. 

Sharing the unspeakable: the ultimate donation

by Ken Burnett

The ultimate donation: When his family faced an unspeakable tragedy Ken Kesey, author of the classic One Flew Over the Cuckoo’s Nest, found the strength and courage to write about it in intimate, personal terms, so creating a most moving, raw and inspirational piece of fine writing, a story so striking it’s sure to stay with you.

Amnesty International press advertisement - North Korea’s death camps

by Ken Burnett

A challenge. Start reading. If you make it to the end you’ll know what to do next.

Ryton Gardens: recyclable mailing

by SOFII

Ryton Garden’s famous recyclable mailing is one of the best ever examples of the benefits fundraisers can realise when they show that they really understand their donors.