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- Will you join these kind fundraisers at the heart of SOFII? Who are the SOFII One Hundred? They are fantastic fundraisers from around the world – and you can find them at the heart of SOFII. Read on to discover more about this group of caring people and learn why they have chosen to help fundraisers today, tomorrow and forever.
- The Sandcastle Trust: Christmas appeal and fundraising film Small charity founder Danielle shares how she learned variety of new skills – including how to co-create a fundraising film and design a landing page – so The Sandcastle Trust could reach more donors with their 2023 Christmas campaign.
- Age UK: Cadbury ‘Donate Your Words’ corporate partnership It’s not often that a chocolate bar stops you in your tracks and makes you want to start talking (and donating) to a charity helping older people. But in this case study, you’ll discover how Age UK’s superbly executed brand and fundraising campaign raised both money and awareness in a clever, captivating, and caring way.
- New year, new changes in digital fundraising – five tips to help you prepare Changes in online marketing and data privacy have made it harder than ever to find new donors. And as we embark on a new year in fundraising, more shifts are on the horizon. So what can fundraisers like you do to make sure you’re prepared to communicate with and nurture your donors in an ever-evolving digital landscape?
- Legacy brochures from 90 years ago – what’s the same and what’s different to today? This is a rare ‘legacy edition’ from our ever-growing fundraising history project. Marina Jones has uncovered some gems in The Salvation Army archive, two legacy brochures from the 1930s. In this article she looks at what’s stayed the same (Marina found ten things!), as well as what’s changed, when it comes to talking to donors about making a gift in their will.
- Nothing can or should substitute for philanthropy This is a new, yet old, addition to the Simone Joyaux Archive on SOFII. Written in April 2009, Simone talks about the differences between revenue and charitable gifts, and why customers and donors are not one in the same. She certainly had a point that still rings true today: Nothing substitutes for donors. Nothing. Ever. Never.
- Beyond words – how thanking can transform your relationship with your charity’s supporters The all-important thank you. After each donation, the thank you sets the tone for what could be a good or bad supporter experience. Yet so often, the thank you becomes automated, forgotten, or worse still – left out of the donor journey on purpose. In this article, Mark Phillips shares why he thinks improving your thanking can be transformational to the relationship you have with your supporters.
- From the Myth Smashers: Do donors really love having a brick with their name on it? When it comes to capital campaigns, 2022 Myth Smashers winner Kellie O’Sullivan isn’t sure putting your donor’s name on a brick is strictly necessary. She thinks it’s less about the brick and mortar or the physical building – and more about ‘building’ a legacy that lays the foundations of community, connection, and collaboration.
- St. Patrick’s Home of Ottawa Foundation: ‘One Song’ direct mail This warm direct mail appeal has it all. Using great copy and simple and effective design, the appeal begins a beautiful conversation with each donor. Unsurprisingly, the results and emotional responses from supporters of St. Pat’s prove that taking time to craft a special appeal can really pay off. Dive in and get inspired before writing your next appeal.
- From the Myth Smashers: Guess what? Mid value donors are not major donors in disguise! Just like the cliché of the middle child, mid value donors can sometimes be forgotten, ignored, or swept up in other segments. But 2023 Myth Smashers winner Kate Rule believes that mid value donors are not major donors in disguise! Keep reading to discover why Kate wants you to rethink your stewardship strategy for mid value donors.
