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42 pages tagged with Communication:
- A letter that parades fine thoughts with fine language You’ll see a letter here that George Smith thought one of the best he’d ever read. No, he didn’t write it. But he wished he had.
- Are communication departments the enemy of fundraisers? Richard Radcliffe thinks some charity communication teams are stupid and shares some stories to show why. What do you think?
- CDE project 11 summary: communication with individual donors Project 11 is made up of six different sub projects investigating how the donor experience can be enhanced via different channels commonly used in communicating with individual donors.
- CDE project 11: part 2 - case study Joe Jenkins, director of supporter impact and income at The Children’s Society explains their new integrate strategy to engage with new cohorts of supporters.
- CDE project 11: part 2 - guidance on integration Integrated fundraising is meant to be the fundraisers weapon to combat the abundance of ways we can now communicate with, and listen to, our supporters.
- CDE project 11: part 2 - tools and tips Here are some tools and tips that can help you improve your everyday integration.
- CDE project 11: part 3 - a data-driven strategy for direct communications By getting the data basics right, it will mean a charity can communicate with its supporters in a way they feel respected and it engenders a positive supporter experience.
- CDE project 11a summary: mass media Mass market media does not lend itself to a one size fits all best practice guide. The brand position, budget, fundraising product and area of work will greatly determine the approach you take.
- CDE project 11b summary: direct mail How can we plan better as a sector to avoid individuals being inundated with our communications and ensure that that our messages get the attention they deserve rather than all being lost in such a crowded space?
- CDE project 11d community section 1 The approach & Value of the Community Fundraising Sector.
- CDE project 11e summary: telephone The telephone is a powerful and engaging channel of communication to reach donors and supporters when it is used within a multi-channel communication strategy.
- CDE project 11f: face to face The following paper looks at the way the experience for face to face fundraisers, both within agencies or in-house operations, has a direct impact on the way a supporter then experiences their journey with you as a charity.
- CDE project 19 section 2: the approach This project looks at what donors would like to see and attempts to give insight into how charities can show donors that their money makes a difference.
- CDE project 19 section 3: putting the principles into action and practice Focus groups and polling give insights into how donors like to interact with charities and learn more about them.
- CDE project 19 section 4: test as you go Surveys give us an idea of claimed behaviour while actual behaviour can be different in practice. So it's important to test the results.
- CDE project 19 section 5: things to think about In its simplest sense, communicating impact is telling donors what their donation achieved and giving an idea of progress towards the end result.
- CDE project 19 section 6: links across CDE projects Three case studies to illustrate the content of CDE project 19: evidence of impact and effectiveness.
- CDE project 19 section 7: research sources and methodology Research sources for CDE project 19: evidence of impact and effectiveness.
- CDE project 19 summary: evidence of impact and effectiveness This project will look at how charities can communicate their impact, what donors would like to see and how charities can show donors that their money is making a difference.
- CDE project 22 summary: media relations and the public face of charities This project will look at how to build better relations with the media so that coverage is better informed about the totality of practice and that good fundraising, is not undermined by collateral damage from exposure of incidents of bad practice.
- CDE project 22: conclusions To grow and thrive, charities must decide to communicate their individual and collective vision confidently to the world.
- CDE project 22: links across the Commission projects and appendix 1, 2 and 3 Links across the Commission projects. Appendix 1: case study. Appendix 2: research resources. Appendix 3: methodology.
- CDE project 22: putting the principles and actions into practice Accentuate the positive. Grow the grassroots. Work with the media. Make it personal. Be brave. Be decisive.
- CDE project 22: the approach Consolidate the available evidence. Assimilate (and not duplicate). Canvas expert opinion. Review a representative selection of mainstream media coverage. Suggest some approaches to enlarge the coverage pool and rebalance the tone.
- CDE project 22: the approach - assimilate existing activity The group seeks to explain the changes underway in the sector.
- CDE project 22: the approach - canvas expert opinion This project consulted widely, both with individual charity communicators and with acknowledged pan-industry experts, as explained in Appendix 3.
- CDE project 22: the approach - consolidate the evidence In addition to the Charity Commission’s own trust-tracking, research studies from nfpSynergy, CAF, Britain Thinks (for CharityComms and NCVO) and New Philanthropy Capital were all reviewed.
- CDE project 22: the approach - suggest a new approach In summary, we explored what drives public trust; we acknowledged honestly, through expert input, the innate challenges in justifying that trust, and then analysed the media to understand what types of stories might ‘play’ well.
- CDE project 23: part 3 - project 11 11. Communication with individual donors 11a. Mass Media 11b. Direct Mail 11c. Digital 11d. Community fundraising 11e. Telephone fundraising 11f. Face to face fundraising
- CDE project 6 section 4.4b: Jack’s story, from Claire House Children’s Hospice A harrowing, heartbreaking and wonderful example of emotional fundraising at its most effective from Claire House Children’s Hospice in Liverpool, UK.
- Collecting stories from your donors Do you ever ask donors for their stories? Nonprofits have access to a crucial resource and it’s a fundraiser’s role to tap into it.
- Copywriting and design strategies for better donor newsletters: a before and after success story Fundraising copywriter Lisa Sargent and designer Sandie Collette, of S.Collette Design, discuss how copywriting and design go hand-in-hand to make a Dublin-based charity's newsletter overhaul a success. Discover the strategies that helped make it happen in this case study of a nonprofit newsletter.
- Denny Hatch’s ULTIMATE 85-POINT MARKETEER’S CHECKLIST Denny Hatch brings us an extraordinary checklist that everyone involved in fundraising and marketing communication should run through before putting pen to paper.
- FREE: ten years of fundraising experience! Everything that Reinier Spruit has learnt in his his first ten years of fundraising and all in one handy read.
- How jargon destroys non-profit fundraising and marketing Do you use a lot of jargon in your fundraising communications? If so, it’s probably time for a rethink!
- In search of baubles Now, as part of SOFII’s continued commitment to fine writing we further celebrate the brilliance, wit and wisdom of George Smith with a series of articles taken from his last book, Up Smith Creek. We start with a seasonal article that first appeared in Professional Fundraising magazine in February, 1997 – and it’s just as relevant today.
- Infantile musings: on the relationship between children and their grandparents You’ll see a softer side of ace-curmudgeon George Smith when he announces he is about to become a grandfather. Though that doesn’t stop him from wondering why charities don’t make more of such joyous events. He says you should look at the greeting-cards industry, which rarely feels the cold wind of recession.
- Sharing the unspeakable: the ultimate donation The ultimate donation: When his family faced an unspeakable tragedy Ken Kesey, author of the classic One Flew Over the Cuckoo’s Nest, found the strength and courage to write about it in intimate, personal terms, so creating a most moving, raw and inspirational piece of fine writing, a story so striking it’s sure to stay with you.
- Synecdoche, synecdoche…we all fall down George again takes up the baton for fine writing. Or does he when he encourages you, the fundraiser, to grab the word ‘synecdoche’.? What in the name of sanity is that?
- The wit and wisdom of George Smith - Seriously, let’s be silly When writing his regular article back in 1993, George Smith mused on how we use language, the dangers of taking opinions as gospel, and why it’s good to be silly.
- What creates highly loyal supporters? What are the drivers of donor loyalty, the things that will compel them not just to donate but to be champions of your cause for years to come?
- Why is it key for fundraisers to understand supporter loyalty? What is loyalty? It’s a word we all use. But what do we mean by it? Roger Lawson explores loyalty in fundraising and says, ‘loyalty is how your donors feel about you’.
