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19 pages tagged with Environment & animals:
- An ethical, principled approach to donors and fundraising: a strategy case study from World Land Trust In this first part of three, CEO John Burton of the World Land Trust outlines his organisation’s fundraising ethos and how this has helped them grow and make an impact on the environment.
- Appendix 2: What happens if World Land Trust raises more money than is targeted in an appeal? How does a charity respond to raising more money than expected? A fascinating insight from John Burton.
- Appendix 3: Criticising other charities - World Land Trust’s approach. John Burton discusses criticising other environmental charities’ fundraising strategies in an appendix to his articles on the World Land Trust’s approach.
- Audubon Society of Rhode Island: special recognition of long-time donors The Audubon Society of Rhode Island’s superb care for their donors and courage in their approach have produced results that will be the envy of charitable organisations everywhere.
- Australian Conservation Foundation: end of year appeal By changing the way that donors were asked for support, ACF was able to triple income and response with this mailing. It is a brilliant example of a credible, compelling and engaging direct mail piece to a warm audience.
- Faisalabad’s first cycle rally for peace and the environment Campaigning for social awareness causes is difficult enough in most countries but in Pakistan it's a very new activity, with few options for influencing public opinion on any scale. This initiative therefore is bold and ambitious, but what's really remarkable is how successful it was, particularly in the spontaneous support it generated from members of the public
- Fauna & Flora International: Testing always-on digital fundraising Fauna & Flora International asked agency Manifesto to help them prove the value of digital marketing as a way to find new donors. Find out how they collaborated to deliver a successful pilot programme of activity.
- Fondation Nicolas Hulot pour la Nature et l’Homme: ‘eco-actors’ By giving their supporters the chance to become ‘eco-actors’ the Fondation Nicholas Hulot pour la Nature et l’Homme (the Nicholas Hulot Foundation for Nature and Mankind) forged a special relationship with them and raised an amazing amount of money.
- Greenpeace UK: Rang-tan and the story of dirty palm oil This landmark TV ad captured the hearts and minds of the public. It also helped Greenpeace tap into, and transform, the national conversation around palm oil.
- Greenpeace USA newsletter: the origami whale If you want to engage your donors give them something interesting and fun to do. This is an example of transforming the humble newsletter, with new energy and purpose, to deliver a real involving experience to supporters.
- IWITOT 2020: Sumatran Orangutan Society’s Rainforest Home Appeal Felicity Spencer-Smith of the Chartered Institute of Fundraising (CIoF) praises a powerful and ambitious crowd-funding campaign to save orangutans in Indonesia.
- IWITOT 2020: Sweet Farm’s Goat 2 Meeting For his presentation at IWITOT 2020, Josh Leigh wished he'd thought of getting goats to join Zoom calls during the coronavirus pandemic. Yes, that's a thing.
- Ontario Nature: ‘Ruby the hummingbird’ mailing This unusual example of direct mail tells a complex, moving story in an imaginative and very engaging way.
- Opinion: an ethical, principled approach to donors and fundraising. Part 2. How the World Land Trust approached its fundraising strategy, and which forms it avoided to remain, in its opinion, more ethical and principled.
- RSPCA New South Wales: cupcake day The brilliant thing about this idea is that the supporters do most of the work and they have a great time too.
- The Dogs Trust: sponsor a dog scheme, television commercials These television commercials are really part of the Dogs Trust sponsor a dog exhibit but they show such good use of DRTV they are worth an additional airing here. Unusually for nonprofit DRTV in the United Kingdom these ads made a profit from their first showing. Quite exceptionally, the early ads achieved a return on investment of five to one.
- The Great Bungay Duck Race: Virtual success in 2020 How one small charity in rural England had to innovate and try out new ideas to ensure their event went ahead. When coronavirus forced them to go virtual, they did in style.
- The Lost Dogs’ Home, Melbourne: direct mail acquisition The Lost Dogs’ Home, Melbourne, Australia is not just an exemplary practitioner of donor-centred relationship fundraising, they are also highly original and innovative. This pack is a perfect example of how important it is to constantly strive to improve DM fundraising tools.
- WaterAid: The Big Dig A very fine example of how storytelling, done right, can change the world. Isn’t the infographic just great? (SOFII loves the crossed legs). This campaign is fun, innovative, engaging, emotional (imagine how you’d feel with no toilet…) and highly effective as, inevitably, real storytelling in real time was bound to be. Altogether brilliant.
